Korean Pop free essay sample

These kinds of dramas’ penetration through modern media brought about the Filipinos’ openness and awareness of the East Asian culture and its entertainment; the â€Å"Asian style† had been well-accepted. Filipinos were only drawn to Koreanovelas, especially when Boys over Flowers, the Korean version of Meteor Garden, was aired on Philippine television. However in early 2009, the *Korean Wave or *Hallyu Wave was born. The Korean wave includes the *viral spread of Korean shows, music and culture, basically, on the field of entertainment. It primarily established its name in the Philippines when Sandara Park, a Korean celebrity who began her career in the said country, debuted on a Korean girl group 2NE1. The response of the Filipinos was overwhelming. The single â€Å"Fire† was played everywhere and it indeed, captured the hearts of the Filipino masses. Later came Super Junior with â€Å"Sorry Sorry† and Wonder Girls with â€Å"Nobody. † It seems like language was not, and had never been, a barrier for fans of the Korean wave. We will write a custom essay sample on Korean Pop or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Through its melody and catchy visuals, the Filipinos, especially the teenagers, perceived the Korean wave and accepted it. Since then, the Korean Wave, as a source of entertainment, has become urgency in Philippine media, satisfying *fandoms all over the country. After it created its name in the Philippines, Korean songs topped and stayed in music charts for weeks. Music companies circulated Korean albums in the country, which became best sellers in music stores. Asia Myx (2009) and Pop Myx: Korean pop Edition (2010) were launched in MYX channel2 as a response to KPop fans’ increasing hunger for *Korean pop media content. The year 2010 marked another milestone for the Korean pop fandom among Filipino teens. Numerous Korean pop groups like Shinee, 4minute, FT Island, Super Junior, U-kiss, Beast, Kim Hyunjoong, and Rain visited the Philippines to perform for their supporters, the Korean pop fandoms. Even little kids know how to dance Psy’s â€Å"Oppa Gangam Style,† which became an instant dance craze. Next year, on January, Girls’ Generation, EXO, Infinite, U-kiss and Tahiti are reported to perform at the Mall of Asia concert grounds. Tickets to the said show were released last Saturday and as expected, thousands of Filipino KPop fans struggled down their way to fulfillment. Fandoms are usually implied to be those crazy, raving fans, mostly female ones, who always stalk (in Korean pop vocabulary, *spazz) their Korean pop idols. They are usually thought of as obsessive, brainless and foolish people. People who criticize them just do not know how passionate these fandoms are. Although they are known for showing their support through watching their Korean pop idols and buying Korean pop merchandise, they go beyond than that; these fandoms also organize parties and charitable events to help the needy and at the same time, to mingle with their fellow KPop fans. Through this, it can be observed that Filipinos form these groups so that they can socialize with other people who also have the same inclinations, as demonstrated by the subculture of KPop fans, in the country, flamed by activities of fandoms. More than a recreation and hobby, for KPop fans, it is their happiness and fulfillment to support their idols. Through a brief research, it has been observed that the Korean wave is popular among many Filipino teenagers because it offers a fresh cultural aspect, encourages self-expression and serves as a psychological and social urgency. Significance of the Study This study was done primarily because of the researcher’s own interest in the subject matter. She was surprised to observe that the Korean Wave already established its name globally for only a short span of time. While she has her personal views and opinions regarding the explanation behind Korean pop’s popularity, she wants to further examine the reasons why Korean wave captured the hearts of other Filipino teenagers. This can aid to the expansion of KPop fans’ views on fandoms and themselves, which can also be helpful in tackling daily decisions in life. This study can also shed light to the negative connotation of being â€Å"brainless† fans for it will seek what it is beneath their obsessions. It can help them gain more confidence and self-expression. Through this, they may not feel neglected members of today’s society. It may even result to the understanding and appreciation for these KPop fans. The study’s findings could contribute to studies relating to media influence and its market. It can also establish the feasibility of the Philippines being a market site of Korean products, which will help KPop fans as well. These can result to good partnerships between the Korean and Philippine industry. Although the Korean Wave has been penetrating the Philippine cultural and entertainment industry, only few resources and studies have been found by the researcher regarding Korean pop and its popularity. The researcher hopes that this analysis can also help to further explore the effects of Korean wave to Filipino teenager fans. Scope of the Study The study focuses generally on the perceptions of different Filipino KPop fans, mostly on their teenage years. It is solely based from interviews made by the researcher and her resources. Although the study attempts to figure out the reason behind numerous Filipino KPop fans’ admiration and strong passion for Korean pop, it does not generalize all the views of the whole population. The study features the understanding and views of Filipino KPop fans not only on Korean Wave’s popularity but also on its embodied culture and benefits. Only three interviews and no surveys were conducted. The researcher interviewed three first year college students who are also Filipino KPop fans: Hysa Guarte and Chelsi Christine Tenorio, both 16 years old and Karren Grace Babiera, 17 years old. The Korean wave is popular among many Filipino teenagers because it offers a fresh cultural aspect, encourages self-expression and serves as a psychological urgency. † We, Filipinos, have our own taste of culture and entertainment. There is no doubt that we have one of the richest cultures in the world. Hospitability and respect, for example, is always exemplified in our actions . Through modern Philippine television shows, and other Filipino media, we express and give away our culture for other people to perceive and appreciate. This goes the same for the Koreans. The Koreans symbolize their culture and traditions through showing Korean dramas, mostly in the classical times and romance-comedy genre etc. Korean language is, of course, largely embedded to the Korean pop media. It also consists of Korean fashion, food, traditions, practices social views etc. This culture becomes the bond that instigates an attraction between the Korean Wave and its Filipino supporters. One of the aforementioned reasons why Filipino fans love and adore Korean pop is because it introduces and offers a new cultural aspect. Korean Pop free essay sample Abstract: This research paper explores the beginning of South Korean Pop music first emerging in the early 1900’s and becoming a global phenomenon. It examines the correlation between lyrical, acoustical values connected to facets of Korean values and cultural influences. The background of instruments, choreography and tempos are uniquely organized giving harmony to Korean music evolution. Lastly, Korean pop has different reactions globally, as its influences in media have both benefits and criticisms. Mirages of smoke appear from the ceiling as glittering confetti showers fall from the sky; audiences sing and dance along as the ground trembles like two tectonic plates colliding. For the first time, after decades from its origin in South Korea, K-pop has emerged as a global phenomenon. The beginnings of Korean pop can be traced back to as early as the late 1800’s. These first songs were based on popular western music; this type of music was called â€Å"changga. We will write a custom essay sample on Korean Pop or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † â€Å"The popularity and phenomenon of K-pop doesn’t start until the late 1990s, when Lee Soo Man formed SM Entertainment, South Korea’s largest entertainment agency† (Dara Ho June 1). During the 1800’s, these songs emphasized the Korean peoples feelings at the time, especially when there was Japanese rule and oppression, such as the song â€Å"Huimangga†, which translates to hope (Dora Ho June 1). Korean music, like American music is a sole reflection of the times, hardships, and feelings that Korean bands and artists express; in other words, these songs are an embodiment of how musicians feel. For example, in the popular song â€Å"Gangnam Style† by PSY, talks about Gangnam, one of the most affluent upper-class areas in all of South Korea. Gangnam is similar to Wall Street of New York, where the neighborhoods are full of wealthy, privileged people, who are seen monopolizing the country’s business and economical systems. Furthermore, Shinee a South Korean artist, writes songs about religion. In his song, â€Å"Lucifer†, he talks about the devil and how society and people are trapped in demonic spells, lust, and tricks created by him. From K-pop songs, we can see that religious traditions and teachings, such as avoiding the seven deadly sins, are prevalent. Also, previously mentioned, the lyrics expressed  in the song â€Å"Huimangga† show the feelings of Korean people about the rebellion at the time of Japanese imperial rule andoppression. Korean pop songs are extremely catchy, containing harmonious vocals and melodic beats, simultaneously paired with appealing dance choreography. This type of music is also identified hand in hand with Korean drama (genre of TV). Instruments used in K-pop are vastly similar to those used in Western Hip hop including: keyboards, violins, bass, and guitars. K-POP concerts and performances involve vibrant laser and blinding strobe effects, captivating a variety of audiences from teens to adults. What is interesting is that performers and artists learn a comprehensive amount of skills. â€Å"Trainees hone their voices†¦ shape their bodies through exercise and even study multiple languages, artists must go through rigorous training camps and auditions to gain a spot in the industry† (Dora Ho June 1). Long periods of rigorous training are intertwined with their culture because from a young age, Korean culture emphasizes the importance of education and academics. Notable are the number of criticisms that are associated with Korean Pop: its negative portrayal of beauty, and its mimicking western society. â€Å"K-pop slavishly copies from the boy, girl- band that began in the US 20 years ago and crossed-over to Japan†¦ K-pop is a blatant rip-off of successful foreign models and reflects depressingly widespread Korean ‘copy-culture’, where value comes from cloning not originality† (Kelly September 2012). K-pop is viewed as mimicking all of Western Society; it is seen as just cloning other genres of music, lacking originality. Bloggers like Kelly argue, â€Å"intellectual property and copyright are all ignored here.† Another perception of Korean Pop music is that it is hazardous and a plague to modern society. Men (masculine women) wear long dangling earrings, rings, and brightly colored neon-yellow shorts. According to Sinnott, observation from the etic perspective, it is seen that these males often have long highlighted-layered hair, arguing that the men are starting to resemble homosexual women. â€Å"This style of dress was ubiquitous of the nightclubs in Bangkok in 2009 that catered to young queer women†¦ Thai-language magazine frames K-pop style specially into an aesthetic for masculine-identifying women† (Megan Sinnott Dec 2012). This shows that this particular sense of subjective â€Å"questionable† male-style is dominating the globe in regions like China and even Thailand. The majority of K-pop bands and singers dress in a  flamboyant sense, and possess admirable traits such as: being tall, slender, attractive, and â€Å"flawless†. This brings forth the controversial topic of plastic surgery; in the past decade, South Koreans began engaging in plastic surgery. Globally, It’s generally believed that beauty is needed to succeed in the entertainment industry; you must be beautiful, meaning you must have the aforementioned features that define beauty (Jeannette Francis March 19). The popularity of plastic surgery has heightened to extremes in South Korean culture. It is perceived that â€Å"beauty† is not in the eye of the beholder, but there is a widespread belief in Korea that a person must be â€Å"beautiful† to succeed in life or to get potential marriage partners. There are even stories about girls receiving plastic surgery as graduation presents, arguably shaping a generation that is fake. â€Å"South Korea has the highest rate of cosmetic procedures per capita in the world. Some reports place the number of South Korean women who have had cosmetic procedure at one in five† (Jeannette Francis March 19). Subjective or not, it is without question, that this society is obsessed with looks and are vastly superficial. This perceived ideal of beauty is starting to affect many other societies, and could be a negative influence. Despite the negative criticisms placed on Korean Pop, it is an amazing catalyst for economic expansion and recognition for South Korean society. â€Å"Rain’s breakthrough into the US market †¦ â€Å"we’re targeting the global market. Rain’s too big for Asia† (SHIN Hyunjoon November 2009). As declared by Shin, Korean-pop has started to infiltrate the U.S, and even globalized in all of Asia around 2005. Rain, one of the notable Korean pop artists, appeared in Time Magazine’s top 100 Most Influential People, in as early as 2006. S.M entertainment, a music record company, has continued to receive positive trending gains in profits throughout the years. In 2008 profits were only 42.5 million; however, recently with PSY’s exposure, the revenues are exceeding 217 million dollars. In fact, it is approximated that revenues are nearly 7 billion dollars in the South Korean music industry alone. The taxes and revenue increases are a correlation of how well Korean society is doing compared to other countries. In Korea’s globalized society, there are now more culture clubs, organized in many areas of the world. This expansion has created more communities that unite for a specific purpose, to discuss  Korean Pop. During the past few months, Korean Pop music was on popular radio broadcast stations such as KIIS FM, and throughout multiple parts of the United States. An amazing change also affects South Korean culture, the rise of nationalism. â€Å" Since Korea has never enjoyed regional as well as international acclaim for its popular culture, the transitional recognition of its pop culture has become a point of national pride in Korea† (Jeong Suk Joo Nov 2011). This term is coined â€Å"pop nationalism.† Korean society is now using terms such as â€Å"Hallyu-wood†, the combination of the words Korean Wave and Hollywood. Koreans are celebrating their culture values and even creating a theme park similar to Hollywood with streets, hotels, and shops named after Korean stars. The government is encouraging exporting their cultural context to other parts of the world. â€Å" †¦ Indicate the localization strategy of transnational corporations in order to make their products more palatable to Asians by using Asian talents† (Jeong Suk Joo 2011). This promotes nationalism and ties in with South Korean economic growth as well. The most influential breakthrough is that South Korea, once a small country non-existent to the rest of the world, is now a global power. With its great influence in media and technological advances, it is definitely recognized with popular names such as: Hyundai and Samsung. Psy, a Korean pop icon, is breaking new ground with his upbeat song â€Å"Gangnam Style†, his music video passing one billion views on YouTube. This viral video has been globally recognized and gives him tremendous success. He appears on popular television shows such as Ellen DeGeneres. Park Geun Hye, President of South Korea, even called PSY patriotic! Without a doubt, South Korea’s pop culture reflects their cultural values and society. Now spreading like wildfire, talented artists like PSY are being called global phenomenon.

Inbev and Anheuser

Inbev and Anheuser InBev was formed in 2004 from the merger of AmBev and Interbrew that made it one of the world leading brewers. The chief reasons for the merger were to offer Interbrew a competitive advantage in the fast growing brew market in Latin America.Advertising We will write a custom case study sample on Inbev and Anheuser-busch specifically for you for only $16.05 $11/page Learn More Similarly, the merger was also aimed at providing AmBev with a better opportunity to expand its market to Europe and North America regions and particularly a market for its Brahma brand. The merger resulted to a newly formed InBev Company that have more than 200 brands that are grouped into three categorizes, namely; global brands that include Becks and Stella. The former brand is distributed in 100 countries, while the later brand is distributed to 80 countries. The other category is referred as the multicounty brands and includes brands such as Brarna which is sold to 30 countries, Le ffe that is distributed to 60 countries, Staropramen that is sold in 30 countries and lastly Hoegaarden that is also distributed to 30 countries. InBev is a well established company that is ranked as the second largest brew company globally after BASEMiller. On the other hand, Anhauser Busch traces originated 152 years back when Eberhard Anheuser bought St. Louis brewery that was underperforming. The company has continuously enhanced its performance and it is nowadays raked as the fourth brewer worldwide with about 92% of its sales within the united sates of America. The company enjoys approximately 50% of the US brew market. The company is well established in the United States of America brew market and highly admired by many because of its good corporate culture. The acquisitions of the Anhauser Busch Company by the InBev Company will be a perfect match that will be very beneficial to the two entities. The Anhauser Busch has many popular brands that are highly marketable within th e United States of America as they are regarded as brews of very high quality. The high quality of its products is among the reasons that have enabled the company to perform very well in the United States of America. The InBev proposition to buy the Anhauser Busch shares at a rate of $ 65 per share was not a fair deal. The InBev Company was not compensating the Anhauser Busch stakeholders adequately, but was using that opportunity to take the advantage of the weakening US dollar and poor performing US stock market.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The management at Anhauser Busch took a very informed decision to engage a third party who advised them accordingly to reject the initial offer given to them by the InBev. At a rate of $ 65 per share, the company could not sell their shares to InBev Company since they could raise similar benefits as reflected by their strategic plan. The turning down of that offer resulted to InBev raising the share price they were offering from $ 65 to $ 70 which was a fair deal for Anhauser Busch shares. That was the reason that motivated the board of directors at Anhauser Busch to accept the offer since by selling their shares at $70 the management at Anhauser Busch perceived it as a profitable deal for their stakeholders as a means of maximizing their profits and particularly during this moment when the US dollar was weak and the US stock market underperforming. The acquisition of the Anhauser Busch Company by the InBev Company will be a very strategic move for both companies to enhance their performances and eventually maximize profits for their stakeholders. The existence of the InBev Company management will greatly assist to extend the global market of the Anhauser Busch Company products. The Anhauser Busch company global market performance is very poor since it only accounts for 8% of its overall sales. This low global performance is a clear indication that the company is facing a big challenge in penetrating global market which is very detrimental at this juncture where Anhauser Busch Company needs to enhance their global sales due to the weak US dollar. The InBev company well experienced workforce will step in and assist the company to argument its global sales in order to enhance profit realized. The acquiring of the Anhauser Busch Company by the InBev Company will ensure that the InBev Company becomes the leading brewer worldwide with an annual net sale of $ 36 billion. The management at InBev has assured the management at Anhauser Busch Company that they will retain almost every employee in their company once they acquire it. The management at Anhauser Busch Company will assist the InBev management on how to extend their market in the United States of America from the current 50% the Anhauser Busch Company is commanding. Similarly, the management at Anhauser Busch Company will bring into InBev their strategic corporate culture that will help InBev Company increase its market within United States of America and across other continents.Advertising We will write a custom case study sample on Inbev and Anheuser-busch specifically for you for only $16.05 $11/page Learn More Another opportune alternative that can greatly favor Anhauser Busch Company is if the management insists on a merger of the two companies rather than an acquisition. The merger will help the Anhauser Busch Company extend its global market, but it may not be very profitable for the InBev Company as an acquisition and most probably they will not settle for it.

The Kid with a Bike Movie Review Example | Topics and Well Written Essays - 2000 words

The Kid with a Bike - Movie Review Example This paper is a review of the film â€Å"The Kid with a Bike† Directed by Jean Pierre Dardenne and Luc Dardenne. The film is about the one sided yet blissful blood bond relation between a father and an eleven year old who is abandoned by his father and lives in a foster home and is being told by the father that he would have to live there for only a short while. With hopes in heart that he would return to his father soon, the distracted boy is never able to relate to life without his father and his desired bicycle. He runs in search of the bike which he considers a special symbol of attachment to his father. To his small childish memory he runs tracing his father in all the places he can image. He visits the place where his father lived, but much to his disappointment, he finds out that his father has moved out.The very first scene of the movie tells us about the boy’s state of mind who is lacking the peace and it is evident through an encounter with the counselor of th e foster home where the boy hopes to find out about his father. He often tries to flee the foster home in hope of going to his real home which was promised by his father to him. While in pursuit of his little dream, and peace, along with hope of finding the bicycle and his father again, his life and future days take a turn for the good when he comes across a generous hairdresser who would later on adopt him. The Theme is based on the attempt of interpretation of the boy’s distracted mind which he suffers due to one of his parent’s unstable social standing.... While in pursuit of his little dream, and peace, along with hope of finding the bicycle and his father again, his life and future days take a turn for the good when he comes across a generous hairdresser who would later on adopt him. The Theme is based on the attempt of interpretation of the boy’s distracted mind which he suffers due to one of his parent’s unstable social standing. Being not able to bring him up, he falsely tells his young son that the stay at foster home would be a brief one; however, in real the things are gloomier for the ill fated boy. The theme is a very apt one considering the modern day unstable social standings of number of parents in various societies across the world, and it equally applies to the American Society and parents as well. It lives up to the expectations and delivers the message in a very calculated manner and warns all those with such intentions that abandoning their kids is the last best option available for their kids. Early day s of life are the days where the kid needs proper attention and their parents guard. Even the toys and other childhood kits do not mean as much to the kids as much as their own parents. This has been shown in a very skill full manner where the kid considers the bicycle as a symbol of his father’s love towards him. The movie will definitely leave a spark in the minds and hearts of all those parents who are going through the thick of times and have even for once thought over similar lines of foster homes for their children. They would get to know what these actions could have in offer for the young ones if sent away from home. What three or four sequences are most important in the film? Why?   There are number of scenes that would give the viewers goose bumps on any given day, and those moments were

Research Report Essay Example | Topics and Well Written Essays - 1000 words - 3

Research Report - Essay Example g in mind that less that 65 percent of Australian tourist are locals hence the market needs to be invested in and promotions carried to promote international customers. A market share is a contributing factor towards any business achieving certain revenue. The report was design to determine the reason as to why Village Road show Theme Parks have been registering a decline in revenue from international customers. There exist models in which the theme parks should design and adapt tin order to keep their revenue flow at bay. The reports will analyse on the nature at which these models would prove effective. The base of the changing trend will be the year 2003. The negative effects of reduced international customers would be used as a means of innovating marketing strategies to increase the local customers and use the increased number to compensate the amount of revenue lost as a result of reduced number of international clients. There exist emerging trends in the Theme Parks in that the demand for services offered has led to competitors appreciating the market and investing. Village Road show Theme Parks are designed to offer a range of diversified services. The theme benefits from the economies of scale due to its diverse nature. The theme parks operate on the basis that both the local and international tourist would enjoy services provide in the parks. Revenue collected range differently in every theme park under the Village Road show Theme Parks brand name. The park boast of various parks and according to Australasian (2014), the launch of wet and wild Sydney Park, saw the theme park register a 6 million profit within week one of its inauguration. The revenue increased as compared to 2009. The year indicated higher number of local tourist as compared to international tourist, The management decision to venture into the Asian market was a positive move. According to March (2003), Australia was the preferred destination for many of the Asian tourist. Over the

Techniques Used In The Animated Film Development Movie Review

Techniques Used In The Animated Film Development - Movie Review Example During Paleolithic period, the phenomena of motion were captured in drawings where the animals were often depicted with many legs in superimposed points attempting to explain the aspect of the action. Ancient Chinese records cover numerous mentions of devices which were claimed to give an illusion of movement to animal figures or human, yet these accounts are not clear and may refer to the real movement of the images through space (Parent 11). According to Parent (12), the only animated devices in the 19th Century included phenakistoscope, zoetrope, and praxinoscope that gave an illusion of motion from a sequence of many drawings. The use of Phenaskiscope failed to lead to the emergence of the cinematography, which included a projector, camera, and a printer, on a single machine that allowed moving images to be displayed effectively on a screen. This was invented by the first filmmakers, Louis Lumià ¨re, and Augusta in 1894. The initial animated projection or screening was fashioned in France by Reynaud Charles-Émile, who was a science teacher in France (Parent 12). Reynaud fashioned the "Praxinoscope in 1877" and then the "Theater Optique in 1888". In 1892, Reynaud publicly projected his first animation known as "Pauvre Pierrot" in Paris. This film was remarkable since it applied film splashes (Siman-Tov 23). Most of his films did not have photographs; they were drawn straight onto the transparent strip. In Europe, Émile Cohl, a French artist, formed the first animated movie by applying what was later recognized as traditional animation formation methods," Fantasmagorie of 9108" (Parent 18). The film majorly consisted of one stick image moving about and meeting all manner of changing objects, like a wine bottle that transforms into a flower. In addition, there were also segments of live action whereby the animator’s hands made an appearance into the scenes (Parent 20). The film was formed by drawing one edge on paper and later shooting the other side onto a negative film that gave the image a blackboard look.

Laryngeal Mask Airway Placement Methods in Pediatric Care

Laryngeal Mask Airway Placement Methods in Pediatric Care Laryngeal Mask Airway Placement: Comparison Between a Traditional and Alternative Methods in Pediatric Practice ============================================================ Emil Batarseh , MD , JBA* Zahi Majali , MD , JBA Basel D.Makhamreh , MD , JBA Abstract Objective To compare the quality of laryngeal mask airway placement between an alternative and a traditional methods in children. Methods Our prospective ,double-blind investigation enrolled 105 children subjects , aged 3months-15 years,of both genders,ASA I(American society of anesthesiologists), and assigned for different elective minor superficial operations under general halothane inhalational spontaneous laryngeal mask airway anesthesia at Princess Haya hospital-Aqaba-Jordan,during the period July 2007-July 2008. Subjects were randomized into two groups.Group I subjects (n=50) received laryngeal mask airway (LMA) through an alternative method,and group II subjects (n=55) received laryngeal mask airway via the traditional method. The number of placement attempts and duration required for success to attain a patent airway in both groups were recorded. Results Placement method made no difference in terems of first trial success (P>0.05).First trial successful placement was 85.5% and 90% in groups II and I respectively. Conclusion The alternative placement method is an acceptable solution to the traditional method. Key words:Anesthesia:general,spontaneous;LMA:traditional,alternative;children. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ *Corresponding author: Department of anesthesia , intensive care and pain management , KHMC , AMMAN , JORDAN. E-mail: [emailprotected]yahoo.com 1 Introduction Use of laryngeasl mask airway permits the maintenance of a patent airway with successful insertion rates of the LMA on the first attempt , varying between 67-92% in pediatric practice (1).Since its introduction in 1983 by Brain,the LMA has achieved increasing popularity (2). The laryngeal mask airway has achieved a great popularity also in pediatric anesthesia practice.The laryngeal mask airway is a novel device that fills the gap in airway management between endotracheal intubatio and the use of face mask.The laryngeal mask airway is inserted blindly into the pharynx,forming a low pressure seal aroud the laryngeal inlet. Because the insertion of the laryngeal mask airway by the standard technique is not always easy in children due to the posterior pharyngeal curvature,some different maneuvers have been described to minimize this problem(3):Innserting the LMA laterally,applying the mask firmly against the hard palate,pulling the tongue forward,repositioning the head,adding or removing air to the cuff,applying continuous positive airway pressure,usig a laryngoscope and inserting the LMA like a Guedel oropharyngeal airway. The ability to maintain a patent airway and provide effective ventilation is the main objective of pediatric anesthesiological procedures.This is achieved mainly with the use of a face mask or an endotracheal tube.Both of these devices have major limitations from a strictly anatomical point of view and require adequate operator skills.The aim of LMA was of producing an airway device that would be more practical than the face mask and less invasive than the tracheal tubes.The functional ehegance of the LMA is that it forms a low pressure airtight seal against the glottis rather than plugging the pharynx,thus combining ease of insertion and adequaqte airway patency (4). Airway management is more successful with LMA technique.This is because transoral passage of instrumentation into the hypopharynx is easier than into the glottic inlet.There are four reasons:Firstly,the hypopharynx is a posterior structure and is easier to locate.Secondly,it is wider providing a bigger target.Thirdly,it is funnel-rather than tubular –shaped ,so that imprecisely positioned instrumentation will be redirected to the target and fourthly,it is better aligned with the oropharyngeal axis,making instrumentation less likely to get snagged (3). The objective of our invewstigation was to asses the effectiveness of the modified procedure in comparison to the standard procedure regarding LMA insertion. 2 Methods Our prospective,double blind investigation included 105 children patients,aged 3months-15 years,ASA I,of both sexes and scheduled for various elective minor superficial surgical procedures under general halothane inhalational spontaneous laryngeal mask airway anesthesia at Princess Haya hospital-Aqaba-Jordan,during the period July 2007-July2008,after obtaining approval from the local ethics committee of the Jordanian royal medical service directorate and written informed consent from the parents..Subjects were randomly divided into two groups using sealed envelopes.Group I children (n=50) received LMA using the modified method and group II children (n=55) received LMA via the standard method.The size of the LMA used was indicated using the patients body weight;size 1,1.5,2,2.5 ad 3 masks for 30 kgof body w2eight ,respectively. The LMA was lubricated with saline before insertion.Induction of inhalational anesthesia was performed with 3-5%halothane mixed with70% nitrous oxidein 30%oxygen.Before insertion of the LMA ,anesthesia was maintained using 2-3%halothanne in oxygen.No muscle relaxants were used.An anesthesia technician opened the patients mouth by pulling down the jaw.Intravenous cannulation was done after child is anesthetized,if The standard insertion procedure was illustrated by Brain(5).The LMA was inserted with the cuff fully deflated and against the palate,then the cuff was inflated after insertion.In the modified insertion procedure,a two-thirds moderately inflated LMA (using 2,4,6,8 and 12 ml air for size 1,1.5,2,2.5 and 3 masks respectively) was inserted with its lumen facing laterally left.While rotated clockwise 90 D,it was passed downward into position behind the larynx.Then the cuff was fully inflated.Successful insertion was clinically called for if manual ventilation with the reservoir bag was easy and the chest wall movement was smooth. The number of trials on LMA onnsertion and the duration to achieve good airway were recorded.Vital signs including heart rate and pulse oximeter readings were recorded.In case of failed LMA insertion,endotracheal intubation was achieved.An observer blinded to the insertion procedure evaluated the two procedures. Statistics Parametric data were analyzed using Students t test.P-value 3 Results There were no significant differences in terms of gender,age,weight,duration of anesthesia and size of the LMA.Table 1.Overall study group was 110 children patients,but 5 were excluded from the investigation ,who were ASA II and III physical status classified. Successful insertion was attained in 85.5% of subjects in group II and in 90% of patients in group I,at first trial.The two groups were comparable regarding the successful insertion rate,the number of trials at insertion(Second trial;GII,4 and GI,3.P>0.05.Third trial;GII,3 and GI,2,P>0.05) and the duration required for insertion (GII,0.4 minutes and GI,0.37 minutes,P>0.05). Endotracheal intubation was achieved in 1 case in GII and in no case in GI,P>0.05.In the present study,the LMA standard approach success rate was 85.5% at first trial ,increasing to 92.7% at second trial and 98.2% at third trial.In the modified approach,the success rate was 90% at first trial but was 96% at second trial and 100% at third trial. 4 Table 1. Patients characteristics. 5 Table 2. LMA insertion comparison. 6 Discussion The LMA has become popular in pediatric aesthesia practice.Nagai S,et al showed the potency of the modifiedmethod of LMA insertion (6).LMA advantages over conventional laryngoscope guided tracheal intubation are more rapid insertion and increased success rate.The modified method can be used in this investigation as an alternative procedure to the standard method of insertion.Brimacombe and Berry (7) stated that if the standard approach is used correctly,the first time success rate should be >98% in less than 20 seconds. Wakeling et al(8) demonstrated that deflating the cuff first would allow more difficult insertion due to the presentation of a softer edge to the posterior pharyngeal wall.Lopez-Gil,et al(9) used a lubricant ,whereas we moistened the LMA with saline only.He demonstrated that there was a rapid improvement in LMA skills in pediatric anesthesia practice when the standard technique was used.Gaining more experience may decrease the rate of unsuccessful insertion.Airway trauma was less frequent with the LMA than with ETI.This is not surprising as more force is required to see the glottic inlet than the hypopharynx.Perhaps the pharyngeal/esophageal mucosa is stronger than the laryngeal/tracheal mucosa as it has evolved to accommodate solid bodies and not just passaqge of gas. This modified technique I which a two –thirds inflated LMA is inserted with its lumen facing laterally forces the patients mouth to open wider and keeps the tongue from being pushed back into the air passage.These technical features result in easy insertion through the pharynx for inexperienced anesthesiologists.In addition,the softer edge of the partially inflated LMA protects the pharyngeal mucosae from trauma during insertion.Causes of difficulty with LMA onsertion include choice of wrong LMA size and difficulty in maneuvering through the posterior curvature of the pharynx (10).Differences in the airway anatomy and the frequent presence of tonsillar hypertrophy can complicate LMA insertion in children.Maneuvers to overcome this difficulty include increased head extension,jaw thrust maneuvers puuling the tongue forward,firm pressure on the LMA and using the index finger to guide the mask(10). Oneil et al (11) have reported an alternative method of insertion with the LMA partially inflated in children.They described improved ease of insertion and explained that the softness of the inflated cuff allows for easier adaptation to the differing pharyngeal characteristics of the pediatric airway. Nevertheless,Braincompared insertion techniques concerning the mechanisms of deglutition and recommended the standard technique. Although both methods of insertion were satisfactory,partial inflation of the LMA improved the ease of insertion in children as assessed by time to insertion and success rate on the first attempt.Inflation of the cuff at the smaller sized LMA after insertion often displaces the LMA and alters its position while the inflated LMA tends to insert to the proper depth and requires no further adjustment.In the standard technique,however,insertion of the LMA is not always easy.Therefore,it is reasonable that anesthesiologists devise other insertion techniques.We believe that this technique is to be recommended in certain situations. 7 Trevisanuto et al (12) found that the occurrence of first time failure decreased overtime in their study and they thought that the change represented an element of familiarization with the LMA insertion technique.The relatively small but statistically significant difference is meaningful,sice problems associated with insertion can be attributed to inadequate depth of anesthesia which may occur with prolonged placement.Our 1.8% incidence of problems that resulted in abandonment of the LMA is comparable to that reported in similar study evaluating uses of the LMA in pediatric practice(1). In Conclusion This modified techniqueia an acceptable alternativeto the standard technique I children.Thie techniqueis likelyto allow easy insertion of the LMA for unskilled anesthesiologists.Insertion of the LMA with the cuff inflated is equallysuccessfulto the standard uninflated techiquein experienced anesthesiologists.This implies that the modified inflated approach would be accepted to the general population of LMA users. 8 References 1.Shahin NJ , Mehtab A , Hammad U , et al. A study of the use of laryngeal mask airway (LMA) in children and its comparison with endotracheal intubation.Indian journal of anaesthesia 2009;53(2):174-8. 2.Pennant JH , White PF. The laryngeal mask airway.Its uses in anesthesiology. Anesthesiology 1993;79:144-63. 3.Benumof JL. Laryngeal mask airway.Indications and contraindications.Anesthesiology 1992;77(5):843-6. 4.Ghai B , Wig J . Comparison of different techniques oh laryngeal mask placement in children. Curr opin Anesthesiol 2009;22(3):400-4 5.Patel B, Bingham R.Laryngeal mask airway and other supraglottic airway devices in pediatric practice.BJA 2009;9(1):6-9 6.Nagai S , Inagaki Y , Hirosawa J , et al. Modified insertion technique of the laryngeal mask airway in children:a comparison with standard technique. Anaesthesia 2003:59-61. 7.Brimacombe J , Berry A. The laryngeal mask airway :anatomical and physiological implications. Acta Anesthesiol scand 1996;40(2):201-9. 8.Wakeling HG , Butler PJ , Baxter PJC.The laryngeal mask airway:a comparison between two insertion techniques.Anesth Analg 1997;85:687-90. 9.Lopez GM , Brimacombe J , Cebrian J , et al.Larygeal mask airway in pediatric practice. Anesthesiology 1996;84(4):807-11. 10.Ghai B , Makkar JK , Bhardwai N, et al.Larygeal mask airway insertion in children:comparison between rotational,lateral and standard techniques. Pediatric anesthesia 2008;18(4):308-12 11.Oneill B , Templeton JJ , Caramico L, et al.The laryngeal mask airway in pediatric patients:factors affecting ease of use during insertion and emergence. Anesth Analg 1994;78:659-62. 12.Trevisanuto D , Micaglio M , Ferrarese P , et al.The laryngeal mask airway:potential applications in neonates. Fn.bmj.com 2008.www.archdischild.com. 9

Pharmaceutical Companies Stand in the Way of Treatment Essay -- Drug I

Pharmaceutical Companies Stand in the Way of Treatment Abstract This casebook concentrates on the negative effects that the pharmaceutical industry’s trade and production policies have on third world nations suffering from disease epidemics. My position is that pharmaceutical companies are not concerned with the health benefits of their drugs, but rather with the market that their drugs generate. I illustrate this notion by describing the trade policies that pharmaceutical companies influence and the pharmaceutical companies’ production policies which concentrate on producing life-style drugs rather than drugs that cure life-threatening diseases. Multinational pharmaceutical giants are occupied with producing drugs that yield the most profits rather than with producing drugs to cure life-threatening diseases. Though many people in third world countries suffer from curable or treatable infectious diseases such as malaria and tuberculosis, many of them go without treatment because the vaccines that cure these diseases are either too expensive for them to afford or they are not produced in sufficient quantities. To illustrate the down-production of necessary life-sustaining drugs is the fact that â€Å"between 1975 and 1999, 1,393 new drugs were marketed, out of which only 16 were for neglected diseases that accounted for over 10% of the diseases in the World† (Mà ©decins Sans Frontià ¨res). The Mà ©decins Sans Frontià ¨res (also known as Doctors Without Borders or MSF) is a non-profit organization that has contributed much aid and effort in alleviating populations suffering from endemic diseases and neglect. Beca use it is a non-profit organization and its goals are purely objective and humanitarian, the Mà ©decins Sans Frontià ¨res org... ... Times. 16 November 2001. 28 January 2004. - Ford, Nathan. Drug Development for Neglected Diseases: A Deficient Market and Public Health Policy. The Lancet. 359 (2002): 2188-94 - Martorell, Jordi. Drugs companies putting profits before millions of people's lives. Youth for International Socialism. 26 March 2001. - Silverside, Ann. No Turning Back on Cheap Drugs for Poor Nations. Canadian Medical Journal. 169 (2003): 1067. - Silverstein, Ken. Millions for Viagra, Pennies for the Poor. The Nation. 7 July 1999. 10 February 2004. - WTO Takes First Step. The Lancet. 362 (2003): 753 Pharmaceutical Companies Stand in the Way of Treatment Essay -- Drug I Pharmaceutical Companies Stand in the Way of Treatment Abstract This casebook concentrates on the negative effects that the pharmaceutical industry’s trade and production policies have on third world nations suffering from disease epidemics. My position is that pharmaceutical companies are not concerned with the health benefits of their drugs, but rather with the market that their drugs generate. I illustrate this notion by describing the trade policies that pharmaceutical companies influence and the pharmaceutical companies’ production policies which concentrate on producing life-style drugs rather than drugs that cure life-threatening diseases. Multinational pharmaceutical giants are occupied with producing drugs that yield the most profits rather than with producing drugs to cure life-threatening diseases. Though many people in third world countries suffer from curable or treatable infectious diseases such as malaria and tuberculosis, many of them go without treatment because the vaccines that cure these diseases are either too expensive for them to afford or they are not produced in sufficient quantities. To illustrate the down-production of necessary life-sustaining drugs is the fact that â€Å"between 1975 and 1999, 1,393 new drugs were marketed, out of which only 16 were for neglected diseases that accounted for over 10% of the diseases in the World† (Mà ©decins Sans Frontià ¨res). The Mà ©decins Sans Frontià ¨res (also known as Doctors Without Borders or MSF) is a non-profit organization that has contributed much aid and effort in alleviating populations suffering from endemic diseases and neglect. Beca use it is a non-profit organization and its goals are purely objective and humanitarian, the Mà ©decins Sans Frontià ¨res org... ... Times. 16 November 2001. 28 January 2004. - Ford, Nathan. Drug Development for Neglected Diseases: A Deficient Market and Public Health Policy. The Lancet. 359 (2002): 2188-94 - Martorell, Jordi. Drugs companies putting profits before millions of people's lives. Youth for International Socialism. 26 March 2001. - Silverside, Ann. No Turning Back on Cheap Drugs for Poor Nations. Canadian Medical Journal. 169 (2003): 1067. - Silverstein, Ken. Millions for Viagra, Pennies for the Poor. The Nation. 7 July 1999. 10 February 2004. - WTO Takes First Step. The Lancet. 362 (2003): 753

Oscar Hammerstein II †Lyricist, Writer, Producer, Director Essay

Oscar Hammerstein II was born July 12, 1895 in New York, New York. He died August 23, 1960 in Doylestown, Pennsylvania of stomach cancer. His given name was Oscar Greeley Clendenning Hammerstein. When he entered the theatre profession, he dropped his middle names and adopted the â€Å"II† from the grandfather for which he was named. His grandfather was a theatre builder and opera company producer. By titling himself â€Å"II† he capitalized on his grandfather’s success; the name recognition alone was a career builder. Hammerstein was always interested in the theatre. His father, although a theatrical producer himself, did not want his son to go into the â€Å"family business†. He made him promise â€Å"never to do anything as foolish as to consider making the theatre your livelihood. Become a lawyer. You’d be great at it and it’s also one of the more secure professions I know of.† â€Å"Getting to Know Him – Biography of Oscar Hammerstein II† Hugh Fordin As per his father’s wish, Hammerstein entered Columbia University as an English major. He was an honor student and was involved in many extra-curricular activities; one of which was the Varsity Show. This was where Hammerstein met Larry Hart and the man with whom he would later collaborate, Richard Rodgers. At the time of the initial meeting, Rodgers was only a fourteen year old boy whose older brother Morty was a member of Hammerstein’s fraternity. Although his father had passed away, Hammerstein felt compelled to honor his father’s wishes and entered Columbia law school. He finished his Bachelor’s degree during his first year of law school. During his second year of law school, Hammerstein was so disenchanted with the law he asked his uncle Arthur, a successful producer of musical comedies, for a job. He was hired as an assistant stage manager. After witnessing his nephew’s theatrical ability, Uncle Arthur hired him as a permanent member of the staff. Soon after having been hired by his uncle, he began an apprenticeship with Otto Harbach. What began as an apprenticeship turned into a twenty year collaboration and produced Hammerstein’s first Broadway success Always You. Over the course of his career Hammerstein would collaborate with many different composers notably, Jerome Kern, Vincent Youmans, Rudolf Friml and Sigmund Romberg. Hammerstein’s most successful collaboration would be with the man he had met during his varsity show days at Columbia University, Richard Rodgers. The collaboration with Richard Rodgers began in the early 1940’s with their adaptation of the play Green Grow the Lilacs. This became Oklahoma! and changed Broadway forever. Oklahoma! revolutionized the Broadway theater by integrating the music and book. Previously only Show Boat and Pal Joey, respectively a Hammerstein and a Rodgers production, had used songs to further the story along. Oklahoma! not only used the songs as an integral part of the story but it also incorporated American ballet. The opening was different – only one person on stage with an offstage voice singing as the curtain opened. The female chorus didn’t appear until 45 minutes into the play. The â€Å"chorus† girls where covered in period dress. There were no â€Å"star vehicle† numbers. No song in this musical play was written to become a popular hit. Oklahoma! changed the American musical theatre and gave Hammerstein, who had been battling a career slump, a new burst of energy for the most successful period of his career.

How does Priestley present the theme of responsibility in “An Inspector Calls” Essay

The play ‘An Inspector Calls’ is a political satire written by a devoted socialist, J.B Priestley – an ex-soldier who fought in World War I. The play was set in 1912, 2 years prior to World War I; however it was written and published in 1945 – just after world war II. Priestley uses this time difference effectively to emphasise the British society of 1912, where there were firm class and gender barriers; Priestly detested this and was passionate towards the need of collective responsibility – he believed that if there was no change, the consequence would be ‘blood, fire and anguish’. Nonetheless most of these barriers were violated by 1945; Priestly wanted to make the most of these changes. Throughout his play, he influences his audience of 1945 to take advantage of the opportunity the end of the war had set them to reform an enhanced, more compassionate society. J.B Priestly portrays Mr. Arthur Birling as an arrogant, hard-headed, selfi sh capitalist who is only concerned about his reputation. Priestley intentionally exaggerates this character to corroborate his own political agenda. Birling’s thoughts towards socialist ideologies about the significance of community is ‘nonsense’ and that â€Å"a man has to make his own way†. This indicates that he has no interest whatsoever in social responsibility – through his business or his family. In Act One, Mr Birling dictates his predictions for what he thinks is going to happen in the future. He states that â€Å"The world’s developing so fast it’ll make war impossible.† the readers already know that World War I and II have already taken place. Furthermore, he says that the Titanic is ‘absolutely unsinkable’; the audience already know that t he Titanic has sunk. Moreover, he believes that there will be ‘peace and prosperity and rapid progress everywhere’. To the audience of 1945, this character would have been viewed as laughably optimistic and short -sighted; however these were common assumptions of those living in 1912. Priestley does this to show the lack of responsibility Capitalists had for predicting what will happen in the future and causes the audience to doubt whatever Mr Birling says because he could be wrong once more.

Robin Hood-Prince of theives essays

Robin Hood-Prince of theives essays A brief summary of the film: Robin of Locksley (Kevin Costner) returns from the crusades with Azeem (Morgan Freeman). Robin Fights Guy of Gisbornes soon after his return. Later, he learns that his father has been killed by the Sheriff (Alan Rickman) and Guy of Gisborne (Michael Wincott), and swears to avenge him. He goes to see Marian (Mary Elizabeth Mastrantonio) to tell her that her brother was killed while escaping from a prison in the Crusades. Guy's men come to arrest Robin, but he flees and hides in Sherwood Forest. There he meets the outlaws in the forest and becomes their leader. After an enemy raid, some outlaws are captured, bound to be hanged unless Marian, a cousin of the King, agrees to marry the Sheriff. Robin comes to the rescue. Sword fight with the Sheriff, that later is killed by the dagger Marian had received from the Sheriff and given to Robin. Robin and Marian get married, with the blessing of King Richard, just back from the crusades. The movie in general is not big on suspense, but however is not predictable either. The settings for the film are spectacular, especially the castle scenes and the forest shots. The action scenes are well done, even though they are quite violent. The special effects were good and the canera angles aswell (like the one that follows the flight of the arrow). I enjoyed the main love song from the movie: Everything I Do, I Do It For You by Bryan Adams. The acting made this movie great the special effects and music made it even better. I think that Costner plays a realistic Robin Hood, not some perfect superhero. He shows emotion and also adds a little humour to the movie In my opinion the best actor in the movie was Morgan Freeman. He is a very talented actor and his role as Azeem shows his incredible ability. He keeps things even with Costner, not overpowering him or under shadowing him. The friendship of Azeem an ...

MLA, APA, and Chicago Writing Formats Essay Example | Topics and Well Written Essays - 750 words

MLA, APA, and Chicago Writing Formats - Essay Example Also, on the APA, the reference page has the year it was published after the authors name. Lastly, the APA has a cover page (Long Island University, 2009). The MLA uses author name and page. The MLA has the page number for the references and the MLA also has no cover page. The most notable differences are the title page, the titles of the pages included (work cited/resources), and the required spacing (double vs single). I think that the APA is much easier to read and go through, but I like the citing rules for the MLA much better. That's probably because I have a hard time doing those myself though. (Long Island University, 2009). According to Long Island University (2009, pg. 1), APA is used in "psychology, education, and other social sciences;" MLA is used in "literature, arts, and humanities"; and Chicago is used "with all subjects in the "real world" by books, magazines, newspapers, and other non-scholarly publications." I see that one requirement of MLA documentation is that the student's last name and page number is required on each page in the running header.APA documentation requires a shortened title and page number on each page in the running header. MLA does not require a formal title page.Instead, student's name, instructor's name, course title and date are typed on separate lines flush with the upper-left margin on the first page. APA requires a separate title page that has a particular format (Long Island University, 2009). On the reference citations page, MLA requires "Works Cited" to be centered at the top of the page.MLA also has quite a different format for citing references than.APA requires "References" to be centered at the top of the page.Again, APA reference citations are much different than MLA (Long Island University, 2009). According to The Chicago Manual of Style Online (2009, pg. 1): The Chicago Manual of Style presents two basic documentation systems, the humanities style (notes and bibliography) and the author-date system. Choosing between the two often depends on subject matter and nature of sources cited, as each system is favored by different groups of scholars. The humanities style is preferred by many in literature, history, and the arts. This style presents bibliographic information in notes and, often, a bibliography. It accommodates a variety of sources, including esoteric ones less appropriate to the author-date system. The more concise author-date system has long been used by those in the physical, natural, and social sciences. In this system, sources are briefly cited in the text, usually in parentheses, by author's last name and date of publication. The short citations are amplified in a list of references, where full bibliographic information is provided. References Citation style for research papers. (2009). Long Island University. Retrieved June 14, 2009, from http://www.liu.edu/cwis/cwp/library/workshop/citation.htm Chicago-style citation quick guide. (2009). Chicago Manual of

Porters Views on Strategy Essay Example | Topics and Well Written Essays - 1750 words

Porters Views on Strategy - Essay Example Michael Porter is a University Professor at Harvard Business School and a very contributor to the fields of management and economics. In an article he wrote for the Harvard Business Review in 1996, and also in one of his books, he argues that competitive strategy is "about being different". He adds, "It means deliberately choosing a different set of activities to deliver a unique mix of value". It is important to note that Porter has focused on discussing competitive strategy and his views are based more on differentiating the company in the view of the customers. Porter has defined competitive strategy as "a combination of the ends for which the firm is striving and the means by which it is seeking to get there". Porter has provided for a very fresh and different view on the meaning of strategy. He highlights and emphasises on the facts that operational effectiveness is not strategy. Porter has in his article ‘What is Strategy?’, in the Harvard Business Review brought o ut some very important points. He argues that ‘Positioning’, which has been one of the major elements of strategy and has acted as the ‘heart of strategy’, is not being rejected by most managers. He discussed in this article that the current period believed that positioning is considered to be too static in the current dynamic world and the high use of technology. It is important to note that the information that has been provided here has been based on three major heads: 1. variety-based positioning 2. Needs-based positioning and 3 Access-based positioning