The Great Gatsby By F. Scott Fitzgerald - 1413 Words

Bernie Sanders once said: For many, American Dream has become a nightmare. American Dream, a fancy term that s indicate the life that all Americans dream of. Freedom, rich, diversity of opportunity, respect, popular,... Basically a perfect ideal of life! But what happen when you reach the perfectness? Isn t the value of perfect is no more valuable anymore? And American Dream will become meaningless? Through the glass of Fitzgerald, the story The Great Gatsby has genuinely portrayed the picture of the American Dream, which also revealed the truth behind its glamorousness. The story has successfully symbolize the actual American Dream. Envy, sinful, lies, heartless, and unreachable, that s truth behind the fog and the green†¦show more content†¦The green light at Daisy s house dock is a metaphor for Gatsby s dream. The action of Gatsby hopelessly glanced toward and stretched his arm expressed his desire of reaching his dream. Green as usual, represent the darkness, evilness. E nvy, desire of society and the impossible of achieving the materialistic American Dream. The last page of the novel, where Nick Caraway expressed his felling about the reality of this world after experienced it. He says, His dream must have seemed so close that he could hardly fail to grasp it (180). After Gatsby s dead, Nick realized how disgusting American Dream and the society are. Gatsby has followed his dream and he has found it so close, so close that it seems so far away. This quote doesn t mention anything about the green light, but it explains the meaning of the green light in a very literature way. The light behind the fog portrays such impractical dream and hope, it s also symbolize the quixotic of the existence of the American Dream. Even Gatsby, with his unbelievable passion and effort to reach his goal still never reach it! American Dream is not a goal, it s just an illusion. Gatsby believed in the green light, the orgastic future that year by year recedes before us. I t eluded us then, but that’s no matter-tomorrow we will run faster, stretch out our arms farther†¦. And one fine The Great Gatsby By F. Scott Fitzgerald - 1413 Words Everybody has dreams, and everybody must deal with reality – that is the nature of life. A dream can be defined as something imagined, an ambition or an ideal, and reality is the term assigned to all things real. Humans, by our very nature, are ambitious, ever pursuing our dreams, our deepest desires. It is the very purpose of life to make our goals our aspirations, real. Therefore it is the nature of life to live through reality and to dream. It is fitting, then, that many texts have been composed based on ‘Dreams and Reality’. ‘The Great Gatsby’, ‘Great Expectations’, ‘the talented Mr. Ripley’, and ‘Cat’s in the Cradle’ are some such texts. We all need to have dreams and goals, they give us purpose. This is evident in the†¦show more content†¦Fitzgerald also presents the rich as being immoral and wicked, and many of the rich in the novel did not work for their money. The poor, on the other hand, are portrayed as being rundown and beaten, and simply unable to get ahead despite their sincerest efforts; â€Å"One thing s sure and nothing s surer, the rich get richer and the poor get - children.† Fitzgerald stresses that unless you are born into wealth, it is virtually impossible to achieve it. Social Class, therefore, is depicted as being unavoidable, and in the novel the characters are separated by it. There are the rich, snobby members of the upper class; Tom, Daisy, Jordan, and there are the hardworking ‘chums’ of the lower class; George and Myrtle. Characterization plays an important role in the novel. Fitzgerald creates his characters to suit the very themes that he is trying to communicate. Tom, for example represents the callous, immoral nature of the very rich; â€Å"-even in college his freedom with money was a matter for reproach,† Tom is having an affair with a married woman and he carelessly flaunts this fact; â€Å"We’re getting off,† he insisted. â€Å"I want you to meet my girl.† He is also quite the liar, he has Myrtle, his mistress, convinced that he will not be able to marry her because his wife is a Catholic and will not

Free Brave New World Essays Huxley and Shakespeare

Huxley and Shakespeare Do they read Shakespeare? asked the Savage as they walked, on their way to the Bio-chemical Laboratories, past the School Library. Certainly not, said the Head Mistress, blushing. In Aldous Huxleys â€Å"Brave New World, allusions to William Shakespeare and his works emphasize the contrast between the Brave New World and the world in Shakespeares time and even the current time period. Enhancing the works meaning, the allusions and characters reactions to the allusions reveal the positive and negative aspects of our society today. The main characters in Brave New World, Lenina Crowne, Henry Foster, and Bernard Marx, live in a futuristic world where babies are mass produced in laboratories and†¦show more content†¦With little knowledge of the past, the characters only have heard vague information about worship of God, respect for Shakespeare, and psychology of Freud. Instead of God, they worship Ford partially because of his T-model and its influence on the future of technology and his existence as the spark for their world. They cannot fathom the events in Shakespeares works. For example, in Romeo and Juliet, Capulet and Lady Capulet plan Juliets marriage to Paris even though Juliet loves Romeo. Since the characters in Brave New World live in a self-satisfying world where they are promiscuous and rely on drugs like soma and mescal, they cannot relate to Shakespeare. Enhancing the meaning of the work, Huxley chooses Shakespeare--an author and playwright so well-known and influential for many centuries. Shakespeare seems so normal to us, disregarding certain details. Divided into groups including comedies, tragedies, and histories, his works touch on conflicts and romances. They address morals, values, and beliefs of the time. While many of these beliefs still hold true to people today, the world is changing. People are changing, but are scientific advances causing this change? Aldous Huxley asks his readers this as they concentrate on the descriptions in Brave New World. Are science and technology actually harming society instead of helping? Huxley forecasts the future from the experiences in his lifetime. In his writing, he reflects how society todayShow MoreRelatedThe Brave New World By Aldous Huxley952 Words   |  4 Pagesbound to be lonely†(Huxley 90), stated the savage John in Brave New World, by Aldous Huxley . In this novel, the go vernment banned all kinds of human truth like friendship, love, books, and any emotions. The citizen cannot know the truth, because if they found out the truth, they will not trust science and the government. The citizens are fed with lies in order for the government to keep them happy and distracted from the truth, but it’s not real happiness. The Resident world controller MustaphaRead MoreEssay about Use of an Outsider’s Perspective in Brave New World1532 Words   |  7 Pages Aldous Huxley uses the viewpoint of an outsider, or Savage, to give the reader different perspectives of his dystopian world in Brave New World. After traveling to the World State from the reservation, John (the savage) disagrees with the lack of intimacy, the lack of morality, and the lack of free will that he witnesses there, which shows the reader a very different side of the World State. These imperfections, along with many other factors, cause John to plunge into insanity a ndRead MoreHuxleys Writing Style1783 Words   |  8 PagesThe Writing Style of Aldous Huxley Aldous Huxley was one of the most brilliant minds of the 20th century. His intelligence is obvious to anyone who has ever read his work and seriously considered the concepts contained within them. Aldous Huxley has written everything from poetry to intellectual essays, fiction, non-fiction, scientific papers, and even accounts of psychedelic experiences. Aldous Huxley is most famous for writing Brave New World. Other prominent works include The Doors of PerceptionRead MoreA Brave New World? Essay1485 Words   |  6 PagesA Brave New World? In the novel, Brave New World, by Adolous Huxley we are introduced to a world where an all-powerful government dictates the occupation, intelligence, morals, and values of an individual. The government known as the World State controls the entire process of a human, from life to death. The society is based almost solely on an consumer foundation, where making money is the sole goal of the government. Although the society is radical in its nature there are certain aspects ofRead More Allusions to the Brave New World Essays1308 Words   |  6 Pages Allusions to the Brave New World 1. Ford Henry Ford (1863-1947) revolutionized the automobile industry with the assembly line method of production, which proved very successful for 15 million Model Ts were sold. Humans were similarly produced in the Brave New World where the embryos passed along a conveyor belt while a worker or machine would have a specific task dealing with the specimen. Again, this assembly line method proved very successful. 2. Lenina Vladmir Lenin (1870-1924) foundedRead MoreJohns Character Development A Brave New World1394 Words   |  6 PagesIn Brave New World by Aldous Huxley, John’s identities are influenced by two opposite societies, and even though he tries to prove his manhood and change the framework of brave new world, he can’t gain real acceptance from anywhere. John’s mother, Linda, is from the brave new world but gave birth to him in the savage reservation and her different behaviors based on the framework of the brave new world caused John’s isolation in the savage reservation. John decides to move to the brave new world andRead MoreEssay on Brave New World-Allusions1337 Words   |  6 PagesAllusions to the Brave New World 1. Ford Henry Ford (1863-1947) revolutionized the automobile industry with the assembly line method of production, which proved very successful for 15 million Model Ts were sold. Humans were similarly produced in the Brave New World where the embryos passed along a conveyor belt while a worker or machine would have a specific task dealing with the specimen. Again, this assembly line method proved very successful. 2. Lenina Vladmir Lenin (1870-1924) foundedRead MoreReview Of Charlotte Bronte s Jane Eyre 10879 Words   |  44 Pagesto burden her or himself with such a fat, weak, puffy, useless thing, you cry out that you are ill-treated, neglected, miserable† (271). Attention-Hungry â€Å"Then, too, existence for you must be a scene of continual change and excitement, or else the world is a dungeon: you must be admired, you must be courted, you must be flattered--you must have music, dancing, and society--or you languish, you die away†: (271). Adele Ordinary (in terms of intellect) â€Å"She had no great talents, no marked traits of character

M3 Unit 37 Free Essays

M3 the skills I need to develp are financail and accounting, Financial- The top reason why businesses go out of business is bad financial planning. All the cash flows in the wrong direction. Having worked through the dotcom boom and bust I have seen first hand what too big a budget in the wrong hands can do. We will write a custom essay sample on M3 Unit 37 or any similar topic only for you Order Now Someone needs a firm grip on the numbers and it had better be you otherwise someone might just take a trip to a tropical island at your expense. I will be devoloping this skill by finding some volantry jobs for one or two week to gain some skills so then I should be able to run my own business. The other skill that I need to develop is the ability to implement systems (such as workplace information, risk management, continuous improvement and record keeping systems) that will help my business run when I am not there. I will be doing improving this by getting a business coures for one or two weeks to learn about the systems. Imagination- Many people neglect their creative side feeling that it is better to be all about the logic, but in fact some of the most successful business people are also the most imaginative. So I need to learn this skills by talking to other people who already running a business. Problem Solving- A big part of surviving in business is about solving problems fast and effectively. An employee who is good at keeping their head in a crisis while fighting fires is a worthwhile asset to any business. I will be practising this skills by getting some work experience at different organisations to improve my skill. Rukia Sadiqi p4 – unit 36 – discribe the legal financail aspects that will affect the start-up of your business. Legal status:Legal status means the concept of companies having a particular place in the market, from this as it determines the laws which affect themThere are many types of businesses: sole trader, partnership, private limited company or franchiseSole trader: this involves one person who is the boss and the owner of the company and has unlimited liability and the examples are a builder, a window cleaner and painter etc. Partnership: This business contains tow or more people up to 20 the share between the partners doesn’t have to be 50% it can be different share amounts partners also have a unlimited liability and some example are doctors, dentists and more. The partners must have a deed of partnership which is a contract between partners which legally binds them. The strength is that the partners well get the same percentage of profit as much as they have invested into the company. Private limited company is to make money quickly the cant sell there shares to the stock market as they have a great weakness. The owners have the main control in the business normally as they control the business and the main stake holders of the business are board of directors. The biggest strength they have is that if the company goes bankrupt the owners can loose thier personal positions so they pay off depts. Franchise is when the company such as McDonalds sells the rights and the promotion to the person to user their brand and logo to sell its products, services and logos, usually in a defined area. The person that gets the rights gives royalty to the users as this will involve paying fixed fees and a percentage payment of the franchisee’s sales turnover. The main strength of this is that the business is a success and that the advertising is mainly from the franchise company so this gives advertisement for all the franchisers that own the different branches. Our business is a parivet which is made up of my self Rukia and our business is called Rakz Hair salon which is a hairdresser . I chose to run my business privitaly because I want to make money quickly and want to have the main control of my business. The biggest strength I have is that if the company goes bankrupt then I can loose my personal positions so I will have pay off depts. M3- assess the implications of the legal and financial aspects that will affect the start-up of the business. How to cite M3 Unit 37, Papers

Internet Content Regulaton

Question: Choose one ethical issue arising from the use of Social Networks (like Facebook, Twitter, etc.) that has been reported in the press in last two years, and discuss it in depth. Show why or how the technology creates or contributes to the problem. Produce an article, discussing both sides of the issue (pros and cons) drawing on both technical and philosophical literature. In addition, argue for your own view of the matter, giving your reasons for your point of view and showing why you believe that they are better than opposing views. Answer: Introduction The world today has been working on rules and laws for making everything structured and safe. With over 400 million users, Facebook has a lot of responsibility for having rules and regulations which should be followed. Similar social networks have become a band of wagon thing in the last couple of years. It is a new thing which appeals to all and it is estimated that over 47% of the adult internet users have profiles on one or the other social networking websites. With such large number of users and the information shared which these sites allow sharing, there is an increased possibility of the privacy of customers getting compromised. There have been large number of legal cases like defamation, copyright infringement, etc. over the last few years. It has led to stronger call for having stringent norms which can help in regulating the kinds of mechanisms are in place for protecting the interest of the online visitors. Internet Content Regulation Internet is a huge pool of data which is valuable and is accessed every day by millions of users across the world. These users are from all works of lives which includes governmental organizations, private users, etc. However, in the last couple of years the need and the section for censoring the internet has drastically increased. The acts like Stop Only Piracy Act (SOPA), and Protect IP Act (PIPA) are a couple of acts which were brought forward in the year 2012. There are many who believe that there is no need of regulating the kind of content online, but with increased security concerns and privacy intrusions, the need for regulating the contents and protecting data online is at its peak (LAW 2009). Below we try to analyze the different reasons as why it is important to have Internet Content Regulation. We also analyze the beliefs which propose the idea of not regulating Internet by any degree. Pros of Internet Content Regulation Terrorism: Internet serves as a platform which is widely used by terror outfits to contact each other. They even use it to manipulate and cause damage to well-known websites online. The term cyber terrorism has been quite discussed where privacy and hacking of highly confidential information online has been a concerns across the world. Therefore, when internet is regulated, it would offer ways for controlling and hence minimizing the threats which the Internet causes due to the activities of the terrorists. It would further mean that there is a stop over the contents and activities which are linked with the social unrest, as well as racial hatred among men and women. Pornography: This industry has been booming and there is no limitation of the kind of content which is being featured online, that too for free. Child Pornography has emerged as a great concern where there are people who seem to be mentally sick who come up with unwanted contents related to child pornography. Authorities have been trying to take measures and ban as well as trace these websites through public viewing. However, the major problem is that it could be viewed from a vast number of streaming porn sites which offer highly objectionable content for free. Hence, a proper regulation of the kind of contents being uploaded is critical here. Human Trafficking: Abuse of women as well as young children when it relates to human trafficking has seen a surge and is a shocking realism which the world faces today. There is no form of regulation which protects these kind of acts of violation as well as abuse online. Once it gets regulated, it would help in keeping a check of such activities and hence reducing it drastically and catching the culprits easily. Fraud as well as defamatory activities: There have been a large number of occurrences where fraud as well as defamatory activities have spread like a fire and affected businesses as well as individuals online. Once a proper regulation is in place, it would ensure that people are protected against any kind of such activities. Piracy: Online piracy has been a great issue which experts have been trying to counter. It is an activity through which free material is available without any authority and leading to effecting the owners and producers financially. Once these websites are banned or restricted, it would enable to steer the customers for buying products as well as services instead of getting them for free. Email Spamming: There are several instances where malware gets sent frequently to inbox of people and mostly due to email spamming. With Internet Content Regulation, email spamming would be put to a hold and would help in curbing the fraudulent ways in which people try to access personal information such as bank account numbers and other confidential information. Usually spammers tend to illegally use the information collected to cause damage to the individuals. Plagiarism: Plagiarism of copyright materials would be also stopped when proper regulation mechanism are in place. There are numerous illegal portals which use contents of the companies which publish their original work without giving any kind of credit to the source. Cons of Internet Content Regulation Restricts flow of information: With highly regulated environment there would be a direct restriction of the flow of information along with its exchange levels. It would lead to suppression of people from being communicative as well as expressive. It hence would change the entire scenario and way in which information has been dealt with over the years. Information would be withheld: Regulation means that there is a possibility of information being withheld from the normal public and being freely available. The information which is available at the moment is invaluable. With a policy or an act in regulation would mean that it could lead to end of the internet to the way it has been till today. Better cover up: With regulations in place, the people who are indulged in abuse as well as illicit activities would be forced to cover their tracks in a better manner and hide (UCDAVIS 2003). Increased use of proxy servers: Proxy servers and sites are freely available when certain sites are not accessible or blocked in a country or premises. Proxy servers would increase in numbers and fool the system to believe that a person is from another country by using a fake IP address which allows people to access information by use of a particular kind of a software. Conclusion Internet is a big powerhouse of information as well as visual content which are used for a range of purposes. Using these ways which arent acceptable is what makes officials and users on the edge. This forces them to come up with certain policies and acts which are there to create a frenzy. One of the worst elements of regulation is that there is no limitation to the level of tampering or the ways of intruding the existing policies. Even the moment people come up with regulations and protection mechanisms, there is a certain segment of people who find ways to tackle them and break the security. Thus Internet Content Regulation is an ongoing process which needs to be updated off and on. References LAW 2009, The Future of Internet Regulation.UCDAVIS 2003, International and National Regulation of the Internet.

Korean Pop free essay sample

These kinds of dramas’ penetration through modern media brought about the Filipinos’ openness and awareness of the East Asian culture and its entertainment; the â€Å"Asian style† had been well-accepted. Filipinos were only drawn to Koreanovelas, especially when Boys over Flowers, the Korean version of Meteor Garden, was aired on Philippine television. However in early 2009, the *Korean Wave or *Hallyu Wave was born. The Korean wave includes the *viral spread of Korean shows, music and culture, basically, on the field of entertainment. It primarily established its name in the Philippines when Sandara Park, a Korean celebrity who began her career in the said country, debuted on a Korean girl group 2NE1. The response of the Filipinos was overwhelming. The single â€Å"Fire† was played everywhere and it indeed, captured the hearts of the Filipino masses. Later came Super Junior with â€Å"Sorry Sorry† and Wonder Girls with â€Å"Nobody. † It seems like language was not, and had never been, a barrier for fans of the Korean wave. We will write a custom essay sample on Korean Pop or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Through its melody and catchy visuals, the Filipinos, especially the teenagers, perceived the Korean wave and accepted it. Since then, the Korean Wave, as a source of entertainment, has become urgency in Philippine media, satisfying *fandoms all over the country. After it created its name in the Philippines, Korean songs topped and stayed in music charts for weeks. Music companies circulated Korean albums in the country, which became best sellers in music stores. Asia Myx (2009) and Pop Myx: Korean pop Edition (2010) were launched in MYX channel2 as a response to KPop fans’ increasing hunger for *Korean pop media content. The year 2010 marked another milestone for the Korean pop fandom among Filipino teens. Numerous Korean pop groups like Shinee, 4minute, FT Island, Super Junior, U-kiss, Beast, Kim Hyunjoong, and Rain visited the Philippines to perform for their supporters, the Korean pop fandoms. Even little kids know how to dance Psy’s â€Å"Oppa Gangam Style,† which became an instant dance craze. Next year, on January, Girls’ Generation, EXO, Infinite, U-kiss and Tahiti are reported to perform at the Mall of Asia concert grounds. Tickets to the said show were released last Saturday and as expected, thousands of Filipino KPop fans struggled down their way to fulfillment. Fandoms are usually implied to be those crazy, raving fans, mostly female ones, who always stalk (in Korean pop vocabulary, *spazz) their Korean pop idols. They are usually thought of as obsessive, brainless and foolish people. People who criticize them just do not know how passionate these fandoms are. Although they are known for showing their support through watching their Korean pop idols and buying Korean pop merchandise, they go beyond than that; these fandoms also organize parties and charitable events to help the needy and at the same time, to mingle with their fellow KPop fans. Through this, it can be observed that Filipinos form these groups so that they can socialize with other people who also have the same inclinations, as demonstrated by the subculture of KPop fans, in the country, flamed by activities of fandoms. More than a recreation and hobby, for KPop fans, it is their happiness and fulfillment to support their idols. Through a brief research, it has been observed that the Korean wave is popular among many Filipino teenagers because it offers a fresh cultural aspect, encourages self-expression and serves as a psychological and social urgency. Significance of the Study This study was done primarily because of the researcher’s own interest in the subject matter. She was surprised to observe that the Korean Wave already established its name globally for only a short span of time. While she has her personal views and opinions regarding the explanation behind Korean pop’s popularity, she wants to further examine the reasons why Korean wave captured the hearts of other Filipino teenagers. This can aid to the expansion of KPop fans’ views on fandoms and themselves, which can also be helpful in tackling daily decisions in life. This study can also shed light to the negative connotation of being â€Å"brainless† fans for it will seek what it is beneath their obsessions. It can help them gain more confidence and self-expression. Through this, they may not feel neglected members of today’s society. It may even result to the understanding and appreciation for these KPop fans. The study’s findings could contribute to studies relating to media influence and its market. It can also establish the feasibility of the Philippines being a market site of Korean products, which will help KPop fans as well. These can result to good partnerships between the Korean and Philippine industry. Although the Korean Wave has been penetrating the Philippine cultural and entertainment industry, only few resources and studies have been found by the researcher regarding Korean pop and its popularity. The researcher hopes that this analysis can also help to further explore the effects of Korean wave to Filipino teenager fans. Scope of the Study The study focuses generally on the perceptions of different Filipino KPop fans, mostly on their teenage years. It is solely based from interviews made by the researcher and her resources. Although the study attempts to figure out the reason behind numerous Filipino KPop fans’ admiration and strong passion for Korean pop, it does not generalize all the views of the whole population. The study features the understanding and views of Filipino KPop fans not only on Korean Wave’s popularity but also on its embodied culture and benefits. Only three interviews and no surveys were conducted. The researcher interviewed three first year college students who are also Filipino KPop fans: Hysa Guarte and Chelsi Christine Tenorio, both 16 years old and Karren Grace Babiera, 17 years old. The Korean wave is popular among many Filipino teenagers because it offers a fresh cultural aspect, encourages self-expression and serves as a psychological urgency. † We, Filipinos, have our own taste of culture and entertainment. There is no doubt that we have one of the richest cultures in the world. Hospitability and respect, for example, is always exemplified in our actions . Through modern Philippine television shows, and other Filipino media, we express and give away our culture for other people to perceive and appreciate. This goes the same for the Koreans. The Koreans symbolize their culture and traditions through showing Korean dramas, mostly in the classical times and romance-comedy genre etc. Korean language is, of course, largely embedded to the Korean pop media. It also consists of Korean fashion, food, traditions, practices social views etc. This culture becomes the bond that instigates an attraction between the Korean Wave and its Filipino supporters. One of the aforementioned reasons why Filipino fans love and adore Korean pop is because it introduces and offers a new cultural aspect. Korean Pop free essay sample Abstract: This research paper explores the beginning of South Korean Pop music first emerging in the early 1900’s and becoming a global phenomenon. It examines the correlation between lyrical, acoustical values connected to facets of Korean values and cultural influences. The background of instruments, choreography and tempos are uniquely organized giving harmony to Korean music evolution. Lastly, Korean pop has different reactions globally, as its influences in media have both benefits and criticisms. Mirages of smoke appear from the ceiling as glittering confetti showers fall from the sky; audiences sing and dance along as the ground trembles like two tectonic plates colliding. For the first time, after decades from its origin in South Korea, K-pop has emerged as a global phenomenon. The beginnings of Korean pop can be traced back to as early as the late 1800’s. These first songs were based on popular western music; this type of music was called â€Å"changga. We will write a custom essay sample on Korean Pop or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † â€Å"The popularity and phenomenon of K-pop doesn’t start until the late 1990s, when Lee Soo Man formed SM Entertainment, South Korea’s largest entertainment agency† (Dara Ho June 1). During the 1800’s, these songs emphasized the Korean peoples feelings at the time, especially when there was Japanese rule and oppression, such as the song â€Å"Huimangga†, which translates to hope (Dora Ho June 1). Korean music, like American music is a sole reflection of the times, hardships, and feelings that Korean bands and artists express; in other words, these songs are an embodiment of how musicians feel. For example, in the popular song â€Å"Gangnam Style† by PSY, talks about Gangnam, one of the most affluent upper-class areas in all of South Korea. Gangnam is similar to Wall Street of New York, where the neighborhoods are full of wealthy, privileged people, who are seen monopolizing the country’s business and economical systems. Furthermore, Shinee a South Korean artist, writes songs about religion. In his song, â€Å"Lucifer†, he talks about the devil and how society and people are trapped in demonic spells, lust, and tricks created by him. From K-pop songs, we can see that religious traditions and teachings, such as avoiding the seven deadly sins, are prevalent. Also, previously mentioned, the lyrics expressed  in the song â€Å"Huimangga† show the feelings of Korean people about the rebellion at the time of Japanese imperial rule andoppression. Korean pop songs are extremely catchy, containing harmonious vocals and melodic beats, simultaneously paired with appealing dance choreography. This type of music is also identified hand in hand with Korean drama (genre of TV). Instruments used in K-pop are vastly similar to those used in Western Hip hop including: keyboards, violins, bass, and guitars. K-POP concerts and performances involve vibrant laser and blinding strobe effects, captivating a variety of audiences from teens to adults. What is interesting is that performers and artists learn a comprehensive amount of skills. â€Å"Trainees hone their voices†¦ shape their bodies through exercise and even study multiple languages, artists must go through rigorous training camps and auditions to gain a spot in the industry† (Dora Ho June 1). Long periods of rigorous training are intertwined with their culture because from a young age, Korean culture emphasizes the importance of education and academics. Notable are the number of criticisms that are associated with Korean Pop: its negative portrayal of beauty, and its mimicking western society. â€Å"K-pop slavishly copies from the boy, girl- band that began in the US 20 years ago and crossed-over to Japan†¦ K-pop is a blatant rip-off of successful foreign models and reflects depressingly widespread Korean ‘copy-culture’, where value comes from cloning not originality† (Kelly September 2012). K-pop is viewed as mimicking all of Western Society; it is seen as just cloning other genres of music, lacking originality. Bloggers like Kelly argue, â€Å"intellectual property and copyright are all ignored here.† Another perception of Korean Pop music is that it is hazardous and a plague to modern society. Men (masculine women) wear long dangling earrings, rings, and brightly colored neon-yellow shorts. According to Sinnott, observation from the etic perspective, it is seen that these males often have long highlighted-layered hair, arguing that the men are starting to resemble homosexual women. â€Å"This style of dress was ubiquitous of the nightclubs in Bangkok in 2009 that catered to young queer women†¦ Thai-language magazine frames K-pop style specially into an aesthetic for masculine-identifying women† (Megan Sinnott Dec 2012). This shows that this particular sense of subjective â€Å"questionable† male-style is dominating the globe in regions like China and even Thailand. The majority of K-pop bands and singers dress in a  flamboyant sense, and possess admirable traits such as: being tall, slender, attractive, and â€Å"flawless†. This brings forth the controversial topic of plastic surgery; in the past decade, South Koreans began engaging in plastic surgery. Globally, It’s generally believed that beauty is needed to succeed in the entertainment industry; you must be beautiful, meaning you must have the aforementioned features that define beauty (Jeannette Francis March 19). The popularity of plastic surgery has heightened to extremes in South Korean culture. It is perceived that â€Å"beauty† is not in the eye of the beholder, but there is a widespread belief in Korea that a person must be â€Å"beautiful† to succeed in life or to get potential marriage partners. There are even stories about girls receiving plastic surgery as graduation presents, arguably shaping a generation that is fake. â€Å"South Korea has the highest rate of cosmetic procedures per capita in the world. Some reports place the number of South Korean women who have had cosmetic procedure at one in five† (Jeannette Francis March 19). Subjective or not, it is without question, that this society is obsessed with looks and are vastly superficial. This perceived ideal of beauty is starting to affect many other societies, and could be a negative influence. Despite the negative criticisms placed on Korean Pop, it is an amazing catalyst for economic expansion and recognition for South Korean society. â€Å"Rain’s breakthrough into the US market †¦ â€Å"we’re targeting the global market. Rain’s too big for Asia† (SHIN Hyunjoon November 2009). As declared by Shin, Korean-pop has started to infiltrate the U.S, and even globalized in all of Asia around 2005. Rain, one of the notable Korean pop artists, appeared in Time Magazine’s top 100 Most Influential People, in as early as 2006. S.M entertainment, a music record company, has continued to receive positive trending gains in profits throughout the years. In 2008 profits were only 42.5 million; however, recently with PSY’s exposure, the revenues are exceeding 217 million dollars. In fact, it is approximated that revenues are nearly 7 billion dollars in the South Korean music industry alone. The taxes and revenue increases are a correlation of how well Korean society is doing compared to other countries. In Korea’s globalized society, there are now more culture clubs, organized in many areas of the world. This expansion has created more communities that unite for a specific purpose, to discuss  Korean Pop. During the past few months, Korean Pop music was on popular radio broadcast stations such as KIIS FM, and throughout multiple parts of the United States. An amazing change also affects South Korean culture, the rise of nationalism. â€Å" Since Korea has never enjoyed regional as well as international acclaim for its popular culture, the transitional recognition of its pop culture has become a point of national pride in Korea† (Jeong Suk Joo Nov 2011). This term is coined â€Å"pop nationalism.† Korean society is now using terms such as â€Å"Hallyu-wood†, the combination of the words Korean Wave and Hollywood. Koreans are celebrating their culture values and even creating a theme park similar to Hollywood with streets, hotels, and shops named after Korean stars. The government is encouraging exporting their cultural context to other parts of the world. â€Å" †¦ Indicate the localization strategy of transnational corporations in order to make their products more palatable to Asians by using Asian talents† (Jeong Suk Joo 2011). This promotes nationalism and ties in with South Korean economic growth as well. The most influential breakthrough is that South Korea, once a small country non-existent to the rest of the world, is now a global power. With its great influence in media and technological advances, it is definitely recognized with popular names such as: Hyundai and Samsung. Psy, a Korean pop icon, is breaking new ground with his upbeat song â€Å"Gangnam Style†, his music video passing one billion views on YouTube. This viral video has been globally recognized and gives him tremendous success. He appears on popular television shows such as Ellen DeGeneres. Park Geun Hye, President of South Korea, even called PSY patriotic! Without a doubt, South Korea’s pop culture reflects their cultural values and society. Now spreading like wildfire, talented artists like PSY are being called global phenomenon.

Inbev and Anheuser

Inbev and Anheuser InBev was formed in 2004 from the merger of AmBev and Interbrew that made it one of the world leading brewers. The chief reasons for the merger were to offer Interbrew a competitive advantage in the fast growing brew market in Latin America.Advertising We will write a custom case study sample on Inbev and Anheuser-busch specifically for you for only $16.05 $11/page Learn More Similarly, the merger was also aimed at providing AmBev with a better opportunity to expand its market to Europe and North America regions and particularly a market for its Brahma brand. The merger resulted to a newly formed InBev Company that have more than 200 brands that are grouped into three categorizes, namely; global brands that include Becks and Stella. The former brand is distributed in 100 countries, while the later brand is distributed to 80 countries. The other category is referred as the multicounty brands and includes brands such as Brarna which is sold to 30 countries, Le ffe that is distributed to 60 countries, Staropramen that is sold in 30 countries and lastly Hoegaarden that is also distributed to 30 countries. InBev is a well established company that is ranked as the second largest brew company globally after BASEMiller. On the other hand, Anhauser Busch traces originated 152 years back when Eberhard Anheuser bought St. Louis brewery that was underperforming. The company has continuously enhanced its performance and it is nowadays raked as the fourth brewer worldwide with about 92% of its sales within the united sates of America. The company enjoys approximately 50% of the US brew market. The company is well established in the United States of America brew market and highly admired by many because of its good corporate culture. The acquisitions of the Anhauser Busch Company by the InBev Company will be a perfect match that will be very beneficial to the two entities. The Anhauser Busch has many popular brands that are highly marketable within th e United States of America as they are regarded as brews of very high quality. The high quality of its products is among the reasons that have enabled the company to perform very well in the United States of America. The InBev proposition to buy the Anhauser Busch shares at a rate of $ 65 per share was not a fair deal. The InBev Company was not compensating the Anhauser Busch stakeholders adequately, but was using that opportunity to take the advantage of the weakening US dollar and poor performing US stock market.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The management at Anhauser Busch took a very informed decision to engage a third party who advised them accordingly to reject the initial offer given to them by the InBev. At a rate of $ 65 per share, the company could not sell their shares to InBev Company since they could raise similar benefits as reflected by their strategic plan. The turning down of that offer resulted to InBev raising the share price they were offering from $ 65 to $ 70 which was a fair deal for Anhauser Busch shares. That was the reason that motivated the board of directors at Anhauser Busch to accept the offer since by selling their shares at $70 the management at Anhauser Busch perceived it as a profitable deal for their stakeholders as a means of maximizing their profits and particularly during this moment when the US dollar was weak and the US stock market underperforming. The acquisition of the Anhauser Busch Company by the InBev Company will be a very strategic move for both companies to enhance their performances and eventually maximize profits for their stakeholders. The existence of the InBev Company management will greatly assist to extend the global market of the Anhauser Busch Company products. The Anhauser Busch company global market performance is very poor since it only accounts for 8% of its overall sales. This low global performance is a clear indication that the company is facing a big challenge in penetrating global market which is very detrimental at this juncture where Anhauser Busch Company needs to enhance their global sales due to the weak US dollar. The InBev company well experienced workforce will step in and assist the company to argument its global sales in order to enhance profit realized. The acquiring of the Anhauser Busch Company by the InBev Company will ensure that the InBev Company becomes the leading brewer worldwide with an annual net sale of $ 36 billion. The management at InBev has assured the management at Anhauser Busch Company that they will retain almost every employee in their company once they acquire it. The management at Anhauser Busch Company will assist the InBev management on how to extend their market in the United States of America from the current 50% the Anhauser Busch Company is commanding. Similarly, the management at Anhauser Busch Company will bring into InBev their strategic corporate culture that will help InBev Company increase its market within United States of America and across other continents.Advertising We will write a custom case study sample on Inbev and Anheuser-busch specifically for you for only $16.05 $11/page Learn More Another opportune alternative that can greatly favor Anhauser Busch Company is if the management insists on a merger of the two companies rather than an acquisition. The merger will help the Anhauser Busch Company extend its global market, but it may not be very profitable for the InBev Company as an acquisition and most probably they will not settle for it.

The Kid with a Bike Movie Review Example | Topics and Well Written Essays - 2000 words

The Kid with a Bike - Movie Review Example This paper is a review of the film â€Å"The Kid with a Bike† Directed by Jean Pierre Dardenne and Luc Dardenne. The film is about the one sided yet blissful blood bond relation between a father and an eleven year old who is abandoned by his father and lives in a foster home and is being told by the father that he would have to live there for only a short while. With hopes in heart that he would return to his father soon, the distracted boy is never able to relate to life without his father and his desired bicycle. He runs in search of the bike which he considers a special symbol of attachment to his father. To his small childish memory he runs tracing his father in all the places he can image. He visits the place where his father lived, but much to his disappointment, he finds out that his father has moved out.The very first scene of the movie tells us about the boy’s state of mind who is lacking the peace and it is evident through an encounter with the counselor of th e foster home where the boy hopes to find out about his father. He often tries to flee the foster home in hope of going to his real home which was promised by his father to him. While in pursuit of his little dream, and peace, along with hope of finding the bicycle and his father again, his life and future days take a turn for the good when he comes across a generous hairdresser who would later on adopt him. The Theme is based on the attempt of interpretation of the boy’s distracted mind which he suffers due to one of his parent’s unstable social standing.... While in pursuit of his little dream, and peace, along with hope of finding the bicycle and his father again, his life and future days take a turn for the good when he comes across a generous hairdresser who would later on adopt him. The Theme is based on the attempt of interpretation of the boy’s distracted mind which he suffers due to one of his parent’s unstable social standing. Being not able to bring him up, he falsely tells his young son that the stay at foster home would be a brief one; however, in real the things are gloomier for the ill fated boy. The theme is a very apt one considering the modern day unstable social standings of number of parents in various societies across the world, and it equally applies to the American Society and parents as well. It lives up to the expectations and delivers the message in a very calculated manner and warns all those with such intentions that abandoning their kids is the last best option available for their kids. Early day s of life are the days where the kid needs proper attention and their parents guard. Even the toys and other childhood kits do not mean as much to the kids as much as their own parents. This has been shown in a very skill full manner where the kid considers the bicycle as a symbol of his father’s love towards him. The movie will definitely leave a spark in the minds and hearts of all those parents who are going through the thick of times and have even for once thought over similar lines of foster homes for their children. They would get to know what these actions could have in offer for the young ones if sent away from home. What three or four sequences are most important in the film? Why?   There are number of scenes that would give the viewers goose bumps on any given day, and those moments were

Research Report Essay Example | Topics and Well Written Essays - 1000 words - 3

Research Report - Essay Example g in mind that less that 65 percent of Australian tourist are locals hence the market needs to be invested in and promotions carried to promote international customers. A market share is a contributing factor towards any business achieving certain revenue. The report was design to determine the reason as to why Village Road show Theme Parks have been registering a decline in revenue from international customers. There exist models in which the theme parks should design and adapt tin order to keep their revenue flow at bay. The reports will analyse on the nature at which these models would prove effective. The base of the changing trend will be the year 2003. The negative effects of reduced international customers would be used as a means of innovating marketing strategies to increase the local customers and use the increased number to compensate the amount of revenue lost as a result of reduced number of international clients. There exist emerging trends in the Theme Parks in that the demand for services offered has led to competitors appreciating the market and investing. Village Road show Theme Parks are designed to offer a range of diversified services. The theme benefits from the economies of scale due to its diverse nature. The theme parks operate on the basis that both the local and international tourist would enjoy services provide in the parks. Revenue collected range differently in every theme park under the Village Road show Theme Parks brand name. The park boast of various parks and according to Australasian (2014), the launch of wet and wild Sydney Park, saw the theme park register a 6 million profit within week one of its inauguration. The revenue increased as compared to 2009. The year indicated higher number of local tourist as compared to international tourist, The management decision to venture into the Asian market was a positive move. According to March (2003), Australia was the preferred destination for many of the Asian tourist. Over the

Techniques Used In The Animated Film Development Movie Review

Techniques Used In The Animated Film Development - Movie Review Example During Paleolithic period, the phenomena of motion were captured in drawings where the animals were often depicted with many legs in superimposed points attempting to explain the aspect of the action. Ancient Chinese records cover numerous mentions of devices which were claimed to give an illusion of movement to animal figures or human, yet these accounts are not clear and may refer to the real movement of the images through space (Parent 11). According to Parent (12), the only animated devices in the 19th Century included phenakistoscope, zoetrope, and praxinoscope that gave an illusion of motion from a sequence of many drawings. The use of Phenaskiscope failed to lead to the emergence of the cinematography, which included a projector, camera, and a printer, on a single machine that allowed moving images to be displayed effectively on a screen. This was invented by the first filmmakers, Louis Lumià ¨re, and Augusta in 1894. The initial animated projection or screening was fashioned in France by Reynaud Charles-Émile, who was a science teacher in France (Parent 12). Reynaud fashioned the "Praxinoscope in 1877" and then the "Theater Optique in 1888". In 1892, Reynaud publicly projected his first animation known as "Pauvre Pierrot" in Paris. This film was remarkable since it applied film splashes (Siman-Tov 23). Most of his films did not have photographs; they were drawn straight onto the transparent strip. In Europe, Émile Cohl, a French artist, formed the first animated movie by applying what was later recognized as traditional animation formation methods," Fantasmagorie of 9108" (Parent 18). The film majorly consisted of one stick image moving about and meeting all manner of changing objects, like a wine bottle that transforms into a flower. In addition, there were also segments of live action whereby the animator’s hands made an appearance into the scenes (Parent 20). The film was formed by drawing one edge on paper and later shooting the other side onto a negative film that gave the image a blackboard look.

Laryngeal Mask Airway Placement Methods in Pediatric Care

Laryngeal Mask Airway Placement Methods in Pediatric Care Laryngeal Mask Airway Placement: Comparison Between a Traditional and Alternative Methods in Pediatric Practice ============================================================ Emil Batarseh , MD , JBA* Zahi Majali , MD , JBA Basel D.Makhamreh , MD , JBA Abstract Objective To compare the quality of laryngeal mask airway placement between an alternative and a traditional methods in children. Methods Our prospective ,double-blind investigation enrolled 105 children subjects , aged 3months-15 years,of both genders,ASA I(American society of anesthesiologists), and assigned for different elective minor superficial operations under general halothane inhalational spontaneous laryngeal mask airway anesthesia at Princess Haya hospital-Aqaba-Jordan,during the period July 2007-July 2008. Subjects were randomized into two groups.Group I subjects (n=50) received laryngeal mask airway (LMA) through an alternative method,and group II subjects (n=55) received laryngeal mask airway via the traditional method. The number of placement attempts and duration required for success to attain a patent airway in both groups were recorded. Results Placement method made no difference in terems of first trial success (P>0.05).First trial successful placement was 85.5% and 90% in groups II and I respectively. Conclusion The alternative placement method is an acceptable solution to the traditional method. Key words:Anesthesia:general,spontaneous;LMA:traditional,alternative;children. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ *Corresponding author: Department of anesthesia , intensive care and pain management , KHMC , AMMAN , JORDAN. E-mail: [emailprotected]yahoo.com 1 Introduction Use of laryngeasl mask airway permits the maintenance of a patent airway with successful insertion rates of the LMA on the first attempt , varying between 67-92% in pediatric practice (1).Since its introduction in 1983 by Brain,the LMA has achieved increasing popularity (2). The laryngeal mask airway has achieved a great popularity also in pediatric anesthesia practice.The laryngeal mask airway is a novel device that fills the gap in airway management between endotracheal intubatio and the use of face mask.The laryngeal mask airway is inserted blindly into the pharynx,forming a low pressure seal aroud the laryngeal inlet. Because the insertion of the laryngeal mask airway by the standard technique is not always easy in children due to the posterior pharyngeal curvature,some different maneuvers have been described to minimize this problem(3):Innserting the LMA laterally,applying the mask firmly against the hard palate,pulling the tongue forward,repositioning the head,adding or removing air to the cuff,applying continuous positive airway pressure,usig a laryngoscope and inserting the LMA like a Guedel oropharyngeal airway. The ability to maintain a patent airway and provide effective ventilation is the main objective of pediatric anesthesiological procedures.This is achieved mainly with the use of a face mask or an endotracheal tube.Both of these devices have major limitations from a strictly anatomical point of view and require adequate operator skills.The aim of LMA was of producing an airway device that would be more practical than the face mask and less invasive than the tracheal tubes.The functional ehegance of the LMA is that it forms a low pressure airtight seal against the glottis rather than plugging the pharynx,thus combining ease of insertion and adequaqte airway patency (4). Airway management is more successful with LMA technique.This is because transoral passage of instrumentation into the hypopharynx is easier than into the glottic inlet.There are four reasons:Firstly,the hypopharynx is a posterior structure and is easier to locate.Secondly,it is wider providing a bigger target.Thirdly,it is funnel-rather than tubular –shaped ,so that imprecisely positioned instrumentation will be redirected to the target and fourthly,it is better aligned with the oropharyngeal axis,making instrumentation less likely to get snagged (3). The objective of our invewstigation was to asses the effectiveness of the modified procedure in comparison to the standard procedure regarding LMA insertion. 2 Methods Our prospective,double blind investigation included 105 children patients,aged 3months-15 years,ASA I,of both sexes and scheduled for various elective minor superficial surgical procedures under general halothane inhalational spontaneous laryngeal mask airway anesthesia at Princess Haya hospital-Aqaba-Jordan,during the period July 2007-July2008,after obtaining approval from the local ethics committee of the Jordanian royal medical service directorate and written informed consent from the parents..Subjects were randomly divided into two groups using sealed envelopes.Group I children (n=50) received LMA using the modified method and group II children (n=55) received LMA via the standard method.The size of the LMA used was indicated using the patients body weight;size 1,1.5,2,2.5 ad 3 masks for 30 kgof body w2eight ,respectively. The LMA was lubricated with saline before insertion.Induction of inhalational anesthesia was performed with 3-5%halothane mixed with70% nitrous oxidein 30%oxygen.Before insertion of the LMA ,anesthesia was maintained using 2-3%halothanne in oxygen.No muscle relaxants were used.An anesthesia technician opened the patients mouth by pulling down the jaw.Intravenous cannulation was done after child is anesthetized,if The standard insertion procedure was illustrated by Brain(5).The LMA was inserted with the cuff fully deflated and against the palate,then the cuff was inflated after insertion.In the modified insertion procedure,a two-thirds moderately inflated LMA (using 2,4,6,8 and 12 ml air for size 1,1.5,2,2.5 and 3 masks respectively) was inserted with its lumen facing laterally left.While rotated clockwise 90 D,it was passed downward into position behind the larynx.Then the cuff was fully inflated.Successful insertion was clinically called for if manual ventilation with the reservoir bag was easy and the chest wall movement was smooth. The number of trials on LMA onnsertion and the duration to achieve good airway were recorded.Vital signs including heart rate and pulse oximeter readings were recorded.In case of failed LMA insertion,endotracheal intubation was achieved.An observer blinded to the insertion procedure evaluated the two procedures. Statistics Parametric data were analyzed using Students t test.P-value 3 Results There were no significant differences in terms of gender,age,weight,duration of anesthesia and size of the LMA.Table 1.Overall study group was 110 children patients,but 5 were excluded from the investigation ,who were ASA II and III physical status classified. Successful insertion was attained in 85.5% of subjects in group II and in 90% of patients in group I,at first trial.The two groups were comparable regarding the successful insertion rate,the number of trials at insertion(Second trial;GII,4 and GI,3.P>0.05.Third trial;GII,3 and GI,2,P>0.05) and the duration required for insertion (GII,0.4 minutes and GI,0.37 minutes,P>0.05). Endotracheal intubation was achieved in 1 case in GII and in no case in GI,P>0.05.In the present study,the LMA standard approach success rate was 85.5% at first trial ,increasing to 92.7% at second trial and 98.2% at third trial.In the modified approach,the success rate was 90% at first trial but was 96% at second trial and 100% at third trial. 4 Table 1. Patients characteristics. 5 Table 2. LMA insertion comparison. 6 Discussion The LMA has become popular in pediatric aesthesia practice.Nagai S,et al showed the potency of the modifiedmethod of LMA insertion (6).LMA advantages over conventional laryngoscope guided tracheal intubation are more rapid insertion and increased success rate.The modified method can be used in this investigation as an alternative procedure to the standard method of insertion.Brimacombe and Berry (7) stated that if the standard approach is used correctly,the first time success rate should be >98% in less than 20 seconds. Wakeling et al(8) demonstrated that deflating the cuff first would allow more difficult insertion due to the presentation of a softer edge to the posterior pharyngeal wall.Lopez-Gil,et al(9) used a lubricant ,whereas we moistened the LMA with saline only.He demonstrated that there was a rapid improvement in LMA skills in pediatric anesthesia practice when the standard technique was used.Gaining more experience may decrease the rate of unsuccessful insertion.Airway trauma was less frequent with the LMA than with ETI.This is not surprising as more force is required to see the glottic inlet than the hypopharynx.Perhaps the pharyngeal/esophageal mucosa is stronger than the laryngeal/tracheal mucosa as it has evolved to accommodate solid bodies and not just passaqge of gas. This modified technique I which a two –thirds inflated LMA is inserted with its lumen facing laterally forces the patients mouth to open wider and keeps the tongue from being pushed back into the air passage.These technical features result in easy insertion through the pharynx for inexperienced anesthesiologists.In addition,the softer edge of the partially inflated LMA protects the pharyngeal mucosae from trauma during insertion.Causes of difficulty with LMA onsertion include choice of wrong LMA size and difficulty in maneuvering through the posterior curvature of the pharynx (10).Differences in the airway anatomy and the frequent presence of tonsillar hypertrophy can complicate LMA insertion in children.Maneuvers to overcome this difficulty include increased head extension,jaw thrust maneuvers puuling the tongue forward,firm pressure on the LMA and using the index finger to guide the mask(10). Oneil et al (11) have reported an alternative method of insertion with the LMA partially inflated in children.They described improved ease of insertion and explained that the softness of the inflated cuff allows for easier adaptation to the differing pharyngeal characteristics of the pediatric airway. Nevertheless,Braincompared insertion techniques concerning the mechanisms of deglutition and recommended the standard technique. Although both methods of insertion were satisfactory,partial inflation of the LMA improved the ease of insertion in children as assessed by time to insertion and success rate on the first attempt.Inflation of the cuff at the smaller sized LMA after insertion often displaces the LMA and alters its position while the inflated LMA tends to insert to the proper depth and requires no further adjustment.In the standard technique,however,insertion of the LMA is not always easy.Therefore,it is reasonable that anesthesiologists devise other insertion techniques.We believe that this technique is to be recommended in certain situations. 7 Trevisanuto et al (12) found that the occurrence of first time failure decreased overtime in their study and they thought that the change represented an element of familiarization with the LMA insertion technique.The relatively small but statistically significant difference is meaningful,sice problems associated with insertion can be attributed to inadequate depth of anesthesia which may occur with prolonged placement.Our 1.8% incidence of problems that resulted in abandonment of the LMA is comparable to that reported in similar study evaluating uses of the LMA in pediatric practice(1). In Conclusion This modified techniqueia an acceptable alternativeto the standard technique I children.Thie techniqueis likelyto allow easy insertion of the LMA for unskilled anesthesiologists.Insertion of the LMA with the cuff inflated is equallysuccessfulto the standard uninflated techiquein experienced anesthesiologists.This implies that the modified inflated approach would be accepted to the general population of LMA users. 8 References 1.Shahin NJ , Mehtab A , Hammad U , et al. A study of the use of laryngeal mask airway (LMA) in children and its comparison with endotracheal intubation.Indian journal of anaesthesia 2009;53(2):174-8. 2.Pennant JH , White PF. The laryngeal mask airway.Its uses in anesthesiology. Anesthesiology 1993;79:144-63. 3.Benumof JL. Laryngeal mask airway.Indications and contraindications.Anesthesiology 1992;77(5):843-6. 4.Ghai B , Wig J . Comparison of different techniques oh laryngeal mask placement in children. Curr opin Anesthesiol 2009;22(3):400-4 5.Patel B, Bingham R.Laryngeal mask airway and other supraglottic airway devices in pediatric practice.BJA 2009;9(1):6-9 6.Nagai S , Inagaki Y , Hirosawa J , et al. Modified insertion technique of the laryngeal mask airway in children:a comparison with standard technique. Anaesthesia 2003:59-61. 7.Brimacombe J , Berry A. The laryngeal mask airway :anatomical and physiological implications. Acta Anesthesiol scand 1996;40(2):201-9. 8.Wakeling HG , Butler PJ , Baxter PJC.The laryngeal mask airway:a comparison between two insertion techniques.Anesth Analg 1997;85:687-90. 9.Lopez GM , Brimacombe J , Cebrian J , et al.Larygeal mask airway in pediatric practice. Anesthesiology 1996;84(4):807-11. 10.Ghai B , Makkar JK , Bhardwai N, et al.Larygeal mask airway insertion in children:comparison between rotational,lateral and standard techniques. Pediatric anesthesia 2008;18(4):308-12 11.Oneill B , Templeton JJ , Caramico L, et al.The laryngeal mask airway in pediatric patients:factors affecting ease of use during insertion and emergence. Anesth Analg 1994;78:659-62. 12.Trevisanuto D , Micaglio M , Ferrarese P , et al.The laryngeal mask airway:potential applications in neonates. Fn.bmj.com 2008.www.archdischild.com. 9

Pharmaceutical Companies Stand in the Way of Treatment Essay -- Drug I

Pharmaceutical Companies Stand in the Way of Treatment Abstract This casebook concentrates on the negative effects that the pharmaceutical industry’s trade and production policies have on third world nations suffering from disease epidemics. My position is that pharmaceutical companies are not concerned with the health benefits of their drugs, but rather with the market that their drugs generate. I illustrate this notion by describing the trade policies that pharmaceutical companies influence and the pharmaceutical companies’ production policies which concentrate on producing life-style drugs rather than drugs that cure life-threatening diseases. Multinational pharmaceutical giants are occupied with producing drugs that yield the most profits rather than with producing drugs to cure life-threatening diseases. Though many people in third world countries suffer from curable or treatable infectious diseases such as malaria and tuberculosis, many of them go without treatment because the vaccines that cure these diseases are either too expensive for them to afford or they are not produced in sufficient quantities. To illustrate the down-production of necessary life-sustaining drugs is the fact that â€Å"between 1975 and 1999, 1,393 new drugs were marketed, out of which only 16 were for neglected diseases that accounted for over 10% of the diseases in the World† (Mà ©decins Sans Frontià ¨res). The Mà ©decins Sans Frontià ¨res (also known as Doctors Without Borders or MSF) is a non-profit organization that has contributed much aid and effort in alleviating populations suffering from endemic diseases and neglect. Beca use it is a non-profit organization and its goals are purely objective and humanitarian, the Mà ©decins Sans Frontià ¨res org... ... Times. 16 November 2001. 28 January 2004. - Ford, Nathan. Drug Development for Neglected Diseases: A Deficient Market and Public Health Policy. The Lancet. 359 (2002): 2188-94 - Martorell, Jordi. Drugs companies putting profits before millions of people's lives. Youth for International Socialism. 26 March 2001. - Silverside, Ann. No Turning Back on Cheap Drugs for Poor Nations. Canadian Medical Journal. 169 (2003): 1067. - Silverstein, Ken. Millions for Viagra, Pennies for the Poor. The Nation. 7 July 1999. 10 February 2004. - WTO Takes First Step. The Lancet. 362 (2003): 753 Pharmaceutical Companies Stand in the Way of Treatment Essay -- Drug I Pharmaceutical Companies Stand in the Way of Treatment Abstract This casebook concentrates on the negative effects that the pharmaceutical industry’s trade and production policies have on third world nations suffering from disease epidemics. My position is that pharmaceutical companies are not concerned with the health benefits of their drugs, but rather with the market that their drugs generate. I illustrate this notion by describing the trade policies that pharmaceutical companies influence and the pharmaceutical companies’ production policies which concentrate on producing life-style drugs rather than drugs that cure life-threatening diseases. Multinational pharmaceutical giants are occupied with producing drugs that yield the most profits rather than with producing drugs to cure life-threatening diseases. Though many people in third world countries suffer from curable or treatable infectious diseases such as malaria and tuberculosis, many of them go without treatment because the vaccines that cure these diseases are either too expensive for them to afford or they are not produced in sufficient quantities. To illustrate the down-production of necessary life-sustaining drugs is the fact that â€Å"between 1975 and 1999, 1,393 new drugs were marketed, out of which only 16 were for neglected diseases that accounted for over 10% of the diseases in the World† (Mà ©decins Sans Frontià ¨res). The Mà ©decins Sans Frontià ¨res (also known as Doctors Without Borders or MSF) is a non-profit organization that has contributed much aid and effort in alleviating populations suffering from endemic diseases and neglect. Beca use it is a non-profit organization and its goals are purely objective and humanitarian, the Mà ©decins Sans Frontià ¨res org... ... Times. 16 November 2001. 28 January 2004. - Ford, Nathan. Drug Development for Neglected Diseases: A Deficient Market and Public Health Policy. The Lancet. 359 (2002): 2188-94 - Martorell, Jordi. Drugs companies putting profits before millions of people's lives. Youth for International Socialism. 26 March 2001. - Silverside, Ann. No Turning Back on Cheap Drugs for Poor Nations. Canadian Medical Journal. 169 (2003): 1067. - Silverstein, Ken. Millions for Viagra, Pennies for the Poor. The Nation. 7 July 1999. 10 February 2004. - WTO Takes First Step. The Lancet. 362 (2003): 753

Oscar Hammerstein II †Lyricist, Writer, Producer, Director Essay

Oscar Hammerstein II was born July 12, 1895 in New York, New York. He died August 23, 1960 in Doylestown, Pennsylvania of stomach cancer. His given name was Oscar Greeley Clendenning Hammerstein. When he entered the theatre profession, he dropped his middle names and adopted the â€Å"II† from the grandfather for which he was named. His grandfather was a theatre builder and opera company producer. By titling himself â€Å"II† he capitalized on his grandfather’s success; the name recognition alone was a career builder. Hammerstein was always interested in the theatre. His father, although a theatrical producer himself, did not want his son to go into the â€Å"family business†. He made him promise â€Å"never to do anything as foolish as to consider making the theatre your livelihood. Become a lawyer. You’d be great at it and it’s also one of the more secure professions I know of.† â€Å"Getting to Know Him – Biography of Oscar Hammerstein II† Hugh Fordin As per his father’s wish, Hammerstein entered Columbia University as an English major. He was an honor student and was involved in many extra-curricular activities; one of which was the Varsity Show. This was where Hammerstein met Larry Hart and the man with whom he would later collaborate, Richard Rodgers. At the time of the initial meeting, Rodgers was only a fourteen year old boy whose older brother Morty was a member of Hammerstein’s fraternity. Although his father had passed away, Hammerstein felt compelled to honor his father’s wishes and entered Columbia law school. He finished his Bachelor’s degree during his first year of law school. During his second year of law school, Hammerstein was so disenchanted with the law he asked his uncle Arthur, a successful producer of musical comedies, for a job. He was hired as an assistant stage manager. After witnessing his nephew’s theatrical ability, Uncle Arthur hired him as a permanent member of the staff. Soon after having been hired by his uncle, he began an apprenticeship with Otto Harbach. What began as an apprenticeship turned into a twenty year collaboration and produced Hammerstein’s first Broadway success Always You. Over the course of his career Hammerstein would collaborate with many different composers notably, Jerome Kern, Vincent Youmans, Rudolf Friml and Sigmund Romberg. Hammerstein’s most successful collaboration would be with the man he had met during his varsity show days at Columbia University, Richard Rodgers. The collaboration with Richard Rodgers began in the early 1940’s with their adaptation of the play Green Grow the Lilacs. This became Oklahoma! and changed Broadway forever. Oklahoma! revolutionized the Broadway theater by integrating the music and book. Previously only Show Boat and Pal Joey, respectively a Hammerstein and a Rodgers production, had used songs to further the story along. Oklahoma! not only used the songs as an integral part of the story but it also incorporated American ballet. The opening was different – only one person on stage with an offstage voice singing as the curtain opened. The female chorus didn’t appear until 45 minutes into the play. The â€Å"chorus† girls where covered in period dress. There were no â€Å"star vehicle† numbers. No song in this musical play was written to become a popular hit. Oklahoma! changed the American musical theatre and gave Hammerstein, who had been battling a career slump, a new burst of energy for the most successful period of his career.

How does Priestley present the theme of responsibility in “An Inspector Calls” Essay

The play ‘An Inspector Calls’ is a political satire written by a devoted socialist, J.B Priestley – an ex-soldier who fought in World War I. The play was set in 1912, 2 years prior to World War I; however it was written and published in 1945 – just after world war II. Priestley uses this time difference effectively to emphasise the British society of 1912, where there were firm class and gender barriers; Priestly detested this and was passionate towards the need of collective responsibility – he believed that if there was no change, the consequence would be ‘blood, fire and anguish’. Nonetheless most of these barriers were violated by 1945; Priestly wanted to make the most of these changes. Throughout his play, he influences his audience of 1945 to take advantage of the opportunity the end of the war had set them to reform an enhanced, more compassionate society. J.B Priestly portrays Mr. Arthur Birling as an arrogant, hard-headed, selfi sh capitalist who is only concerned about his reputation. Priestley intentionally exaggerates this character to corroborate his own political agenda. Birling’s thoughts towards socialist ideologies about the significance of community is ‘nonsense’ and that â€Å"a man has to make his own way†. This indicates that he has no interest whatsoever in social responsibility – through his business or his family. In Act One, Mr Birling dictates his predictions for what he thinks is going to happen in the future. He states that â€Å"The world’s developing so fast it’ll make war impossible.† the readers already know that World War I and II have already taken place. Furthermore, he says that the Titanic is ‘absolutely unsinkable’; the audience already know that t he Titanic has sunk. Moreover, he believes that there will be ‘peace and prosperity and rapid progress everywhere’. To the audience of 1945, this character would have been viewed as laughably optimistic and short -sighted; however these were common assumptions of those living in 1912. Priestley does this to show the lack of responsibility Capitalists had for predicting what will happen in the future and causes the audience to doubt whatever Mr Birling says because he could be wrong once more.

Robin Hood-Prince of theives essays

Robin Hood-Prince of theives essays A brief summary of the film: Robin of Locksley (Kevin Costner) returns from the crusades with Azeem (Morgan Freeman). Robin Fights Guy of Gisbornes soon after his return. Later, he learns that his father has been killed by the Sheriff (Alan Rickman) and Guy of Gisborne (Michael Wincott), and swears to avenge him. He goes to see Marian (Mary Elizabeth Mastrantonio) to tell her that her brother was killed while escaping from a prison in the Crusades. Guy's men come to arrest Robin, but he flees and hides in Sherwood Forest. There he meets the outlaws in the forest and becomes their leader. After an enemy raid, some outlaws are captured, bound to be hanged unless Marian, a cousin of the King, agrees to marry the Sheriff. Robin comes to the rescue. Sword fight with the Sheriff, that later is killed by the dagger Marian had received from the Sheriff and given to Robin. Robin and Marian get married, with the blessing of King Richard, just back from the crusades. The movie in general is not big on suspense, but however is not predictable either. The settings for the film are spectacular, especially the castle scenes and the forest shots. The action scenes are well done, even though they are quite violent. The special effects were good and the canera angles aswell (like the one that follows the flight of the arrow). I enjoyed the main love song from the movie: Everything I Do, I Do It For You by Bryan Adams. The acting made this movie great the special effects and music made it even better. I think that Costner plays a realistic Robin Hood, not some perfect superhero. He shows emotion and also adds a little humour to the movie In my opinion the best actor in the movie was Morgan Freeman. He is a very talented actor and his role as Azeem shows his incredible ability. He keeps things even with Costner, not overpowering him or under shadowing him. The friendship of Azeem an ...

MLA, APA, and Chicago Writing Formats Essay Example | Topics and Well Written Essays - 750 words

MLA, APA, and Chicago Writing Formats - Essay Example Also, on the APA, the reference page has the year it was published after the authors name. Lastly, the APA has a cover page (Long Island University, 2009). The MLA uses author name and page. The MLA has the page number for the references and the MLA also has no cover page. The most notable differences are the title page, the titles of the pages included (work cited/resources), and the required spacing (double vs single). I think that the APA is much easier to read and go through, but I like the citing rules for the MLA much better. That's probably because I have a hard time doing those myself though. (Long Island University, 2009). According to Long Island University (2009, pg. 1), APA is used in "psychology, education, and other social sciences;" MLA is used in "literature, arts, and humanities"; and Chicago is used "with all subjects in the "real world" by books, magazines, newspapers, and other non-scholarly publications." I see that one requirement of MLA documentation is that the student's last name and page number is required on each page in the running header.APA documentation requires a shortened title and page number on each page in the running header. MLA does not require a formal title page.Instead, student's name, instructor's name, course title and date are typed on separate lines flush with the upper-left margin on the first page. APA requires a separate title page that has a particular format (Long Island University, 2009). On the reference citations page, MLA requires "Works Cited" to be centered at the top of the page.MLA also has quite a different format for citing references than.APA requires "References" to be centered at the top of the page.Again, APA reference citations are much different than MLA (Long Island University, 2009). According to The Chicago Manual of Style Online (2009, pg. 1): The Chicago Manual of Style presents two basic documentation systems, the humanities style (notes and bibliography) and the author-date system. Choosing between the two often depends on subject matter and nature of sources cited, as each system is favored by different groups of scholars. The humanities style is preferred by many in literature, history, and the arts. This style presents bibliographic information in notes and, often, a bibliography. It accommodates a variety of sources, including esoteric ones less appropriate to the author-date system. The more concise author-date system has long been used by those in the physical, natural, and social sciences. In this system, sources are briefly cited in the text, usually in parentheses, by author's last name and date of publication. The short citations are amplified in a list of references, where full bibliographic information is provided. References Citation style for research papers. (2009). Long Island University. Retrieved June 14, 2009, from http://www.liu.edu/cwis/cwp/library/workshop/citation.htm Chicago-style citation quick guide. (2009). Chicago Manual of

Porters Views on Strategy Essay Example | Topics and Well Written Essays - 1750 words

Porters Views on Strategy - Essay Example Michael Porter is a University Professor at Harvard Business School and a very contributor to the fields of management and economics. In an article he wrote for the Harvard Business Review in 1996, and also in one of his books, he argues that competitive strategy is "about being different". He adds, "It means deliberately choosing a different set of activities to deliver a unique mix of value". It is important to note that Porter has focused on discussing competitive strategy and his views are based more on differentiating the company in the view of the customers. Porter has defined competitive strategy as "a combination of the ends for which the firm is striving and the means by which it is seeking to get there". Porter has provided for a very fresh and different view on the meaning of strategy. He highlights and emphasises on the facts that operational effectiveness is not strategy. Porter has in his article ‘What is Strategy?’, in the Harvard Business Review brought o ut some very important points. He argues that ‘Positioning’, which has been one of the major elements of strategy and has acted as the ‘heart of strategy’, is not being rejected by most managers. He discussed in this article that the current period believed that positioning is considered to be too static in the current dynamic world and the high use of technology. It is important to note that the information that has been provided here has been based on three major heads: 1. variety-based positioning 2. Needs-based positioning and 3 Access-based positioning

Social Responsibility and Business Ethics Assignment

Social Responsibility and Business Ethics - Assignment Example Being the owner of a manufacturing company which is involved in the business of producing goods and selling it in the market, the primary goal or objective of the company is to earn profits out of the products sold. However, social responsibility and business ethics are two vital tasks which have to be undergone by the company to create a perfect balance between the profit making motive and being a good corporate citizen. Critical analysis of these two aspects has been discussed in this study. CSR can be defined as the means operating a business by an organization which meets or even exceeds the legal, ethical, public and commercial expectations which the society has from the organization. According to the requirements of CSR, every company is needed to have some obligations towards its society and environment at large (Kotler, & Lee, 2008, p.3). CSR serves several purposes. It helps to ensure that the business processes are conducted by the organizations in an ethical way in accordance with the interests of the community. It helps in responding in a positive way towards the emerging priorities in the society. It serves for the purpose of developing willingness amongst the organizations to act beyond the regulatory confrontation. It also helps in maintaining a balance between interests of the shareholders of the company and the wider community. CSR helps in the development of the corporate organizations into good corporate citizens in the society. Social responsibility of the corporate organizations can be considered to have four dimensions. One is the economic perspective which is the responsibility of the organizations to earn profits and generate wealth for the owners of the company. Legal is another aspect of CSR which implies that all the business organizations have the responsibility to act in accordance with the existing laws and are to comply with those laws.  

Psychiatric Disorders, Diseases, and Drugs Essay Example for Free

Psychiatric Disorders, Diseases, and Drugs Essay There are five main psychiatric disorders and they are schizophrenia, depression, mania, anxiety disorders, and Tourette syndrome. Psychiatric disorders are â€Å"disorders of psychological function sufficiently sever to require treatment† Pinel, J. P. J. (2011). The main fact about these psychiatric disorders is that they are difficult to diagnose. They use the DSM-IV-TR to diagnose patients that is the Diagnostic and Statistical Manual of the American Psychiatric Association. The first psychiatric disorder is Schizophrenia, this disorder is â€Å"the splitting of psychic functions† Pinel, J. P. J. (2011). This is a disease that breaks down the emotion, thought, and action, which is chaos or madness. Schizophrenia is divided into five different categories and they are disorganized, paranoid, residual, and undifferentiated. Each of these have their own set of symptoms, but schizophrenia affects a person’s behavior, logic, and emotions. There is positive symptoms and negative symptoms of schizophrenia. The positive symptoms are delusions, hallucinations, inappropriate affect, incoherent speech or thought, and odd behavior. The negative symptoms are affective flattening, alogia, avolition, and anhedonia. There was a neurodevelopmental theory of schizophrenia during the 20th-century two famines a Dutch and a Chinese famine had mother who were diagnosed with schizophrenia and these two by adults would most likely have it as well. The first antischizophrenic drug was chlorpromazine. This drug helps agitated patients and the severity of schizophrenic symptoms. Later reserpine was given, which is an active ingredient of the snakeroot plant. This was given to patients with schizophrenia, but was taken off for treatment because it caused a huge incline in blood pressure that could be fatal. Through these two together, the discovery of Parkinson’s disease came about. The dopamine theory of schizophrenia is caused† by too much dopamine and, conversely, that antischizophrenic drug exert their effects by  decreasing dopamine levels Pinel, J. P. J. (2011). People who suffer from schizophrenia have a decent amount of brain damage. The next ones are affective disorders, which include depression and mania. Everyone has depression at one time or another and it becomes stressful to you, your body, and even people around you. There is anhedonia â€Å"loss of the capacity to experience pleasure† Pinel, J. P. J. (2011). This is people who fall into despair for no apparent reasons, it just happens. When this happens, it causes them to slowly slip away from life and their normal daily routines and can be quite deadly to them if they fall too much. If this happens for more than two weeks then they might diagnose them with clinical depression, or major depressive disorder. The second affective disorder is mania, which is almost the total opposite of depression. Mania is â€Å"characterized by overconfidence, impulsivity, distractibility, and high energy. Depression and Mania are also under mood swings category. People who show mild mania might be talkative, energetic, impulsive, positive, and extremely confident. At this point, in a person’s mania they can do there day to day activities nicely but when it becomes extreme it can become a huge problem for them and possibly others around them. If there, mania becomes too extreme they will feel like nothing can stop them and it can get in the way of the many things that they are achieving in their lives. For people who are depressive they might experience episodes of mania and if they do experience mania they are known to suffer from bipolar affective disorder. The ones who do not suffer from mania are under unipolar affective disorder. Depression is under two categories and these are negative experience (reactive depression) and depression for no apparent reason (endogenous depression). Four main drugs are treatment for affective disorders and these are monoamine oxidase inhibitors, tricyclic antidepressants, selective monoamine reuptake inhibitors, and mood stabilizers. MAO inhibitors have several side effects and the most dangerous is called the cheese effect. Cheese, wine, and pickles all contain what they call tyramine and it causes high blood pressure when mixed with the MAO inhibitors. Tricyclic antidepressants don’t cause any major side effects and is safer compare to MAO inhibitors. SSRIs and Prozac don’t have many side effects and they help with other psychological disorders other than just  depression. They help with lack of self-esteem, fear of failure, excessive sensitivity to criticism, and inability to experience pleasure. They even help with the rates of suicides. The last one is mood stabilizers, which are antidepressant drugs, and they act against depression without increasing mania, or they act against mania without increasing depression (Bourin Prica, 2007). Mood stabilizers are very effective and help with epilepsy. Lithium is what calms a patient in the mood stabilizers, but they cause extreme nausea as well or major sickness. All in all the best treatment for depression is lamotigine, and the best for treating mania is lithium and carbamazepine. Monoamine theory of depression â€Å"holds that depression is associated with underactivity at serotonergic and noradrenergic synapses† Pinel, J. P. J. (2011). A nice remedy or alternative for coping with depression and is trying to stay motivated and exercise. Light exercises can help keep you calm and get used to your life again and keep you healthy after all the stress you have been put through already from all the stress. This helps because you release feel good brain chemicals, rude immune system chemicals, increase body temperature, gain confidence, takes your mind off worries, and cope in a healthy way (Mayo Clinic, 2013). Anxiety disorders relate to stress a lot. Anxiety disorders that are severe in patients make it hard to cope with day-to-day activities and they can’t function normally. People who have this have feelings of anxiety, which might include fear, worry, and despondency. When they get these type of symptoms it can lead to rapid heartbeat, high blood pressure, nausea, breathing difficulty, sleep disturbances, and high glucocorticoid levels. There is five classes of anxiety disorders and they are generalized anxiety disorders, phobic anxiety disorders, panic disorders, obsessive-compulsive disorders, and posttraumatic stress disorders. There are three types of treatments for these disorders and they are benzodiazepines, serotonin agonists, and antidepressants. Benzodiazepines, which are Librium and valium, are the usual medicines prescribed for treatment and they help as sleep aids, anti convulsants, and muscle relaxants. The side effects include sedation, ataxia, tremor, nausea, and a withdrawal reaction, which causes rebound anxiety. These drugs are also very addictive and sold illegally if not prescribed to the right people who really need them for short periods.  Serotonin agonists buspirone is used a decent amount in the treatment for anxiety disorders. This drug helps with producing anxiolytic, which is anti-anxiety, and it helps by not producing ataxia, muscle relaxation, and sedation. The side effects that it does cause are nausea, headache, and insomnia. Tourette syndrome is the last one to talk about, it is a psychiatric disorder, and its different from the other three already discussed which include schizophrenia, affective disorders, and anxiety. The main symptom of Tourette’s is the tics. Tourette syndrome is a disorder in which they call the tics, which is involuntary, repetitive, stereotyped movements or vocalizations. This disorder happens in younger people or young adults. Sudden jerks and eye movements are usually the first signs and eventually it worsens, as they get older. The common complex motor tics include hitting, touching objects, squatting, and hopping, twirling, and sometimes-lewd gestures. The common verbal tics include inarticulate sounds such as barking, coughing, grunting, uttering obscenities, repetition of another’s words, and the repetition of one’s own words. People with this disorder can live normal lives if they have supportive and understanding people around them. It can get in the way of making friends and even getting a job if people don’t understand their condition. The first of the treatments for this disorder is family, friends, the patient, and teachers be educated on the condition. The second part of the treatment is finding out the emotional problems such as anxiety or depression, after this the treatment will be taken for the patient symptoms. One treatment is neuroleptics, which reduce tics by about 70% if the patient can be given the drug. The side effects are weight gain, fatigue, and dry mouth. Comprehensive behavioral intervention for Tics (CBIT) is something that is new and it’s a behavioral therapy for TS and chronic tic disorders. This includes habit reversal and other strategies, which include education about tics and relaxation techniques. This is a very effective program that starts when the child is young and even adults and they try to find better ways for the kids and adults to fit in, in any type of situation including in school and jobs (Centers for Disease Control and Prevention , 2013). References: Centers for Disease Control and Prevention . (2013). Tourette Syndrome (TS). Retrieved from http://www.cdc.gov/ncbddd/tourette/treatments.html Mayo Clinic. (2013). Depression (major depression). Retrieved from http://www.mayoclinic.com/health/depression-and-exercise/MH00043 Pinel, J. P. J. (2011). Biopsychology (8th ed.). Boston, MA: Pearson.

Effort Estimation Model

Effort Estimation Model Effort Estimation Model for each Phase of Software Development Life Cycle Information Technology Abstract Assessment of main risks of software development discloses that major threat of delays are caused by poor effort / cost estimation of the project. Low / poor cost estimation is the second highest priority risk [1]. This risk can affect four out of total five phases of software development life cycle i.e. Analysis, Design, Coding and Testing. Hence targeting this risk alone may reduce the over all risk impact of the project by fifty percent. Architectural designing of the system is great activity which consumes most of the time in SDLC. Obviously effort is put to produce the design of the system. It is evident that none of the existing estimation models try to calculate the effort put on designing of the system. Although use case estimation model uses the use case points to estimate the cost. But what is the cost of creating use cases? One reason of poor estimates produced by existing models can be negligence of design effort/cost. Therefore it shall be well estimated to prevent any cost overrun of the project. We propose a model to estimate the effort in each of these phases rather than just relying upon the cost estimation of the coding phase only. It will also ease the monitoring of project status and comparison against planned cost and actual cost incurred so far at any point of time. Key Words: Effort estimation, software development life cycle, Risk Mitigation, Project Planning. Section 1:Back Ground and Motivation Existing estimation techniques such as Functions point estimation and use case estimation rely upon the artifacts generated in earlier phase. These artifacts (i.e. Use case diagrams, class diagrams, sequence diagrams, activity diagrams, state chart diagrams etc) depict the architectural design of the entire system. These diagrams are not generated out of a blue or are not instantly available without putting any effort. Standard task set and the percentage of work duration associated with it decomposes the ratio of effort put in each phase. Activity Standard Work Effort% Definition Phase Business Requirements 6% Functional Specifications 10% Delivery Phase Detailed Design 14% Code and Unit Test 40% System Testing 20% User Acceptance Testing 10% Total Effort 100% Table 1 Standard Task Set Work Duration %age [4] It is evident in Table 1 that although major ratio (i.e. 40%) of work effort is put in code and unit test phase. The rest 60 percent effort is put in different areas of the project development life cycle. Hence this signifies the importance of estimating cost for these phases of software development life cycle. Usually the effort estimation is done after the analyses phase when the project reaches into coding stage. The cost / effort is measured in terms of line of codes for each functionality to be incorporated into the software. Therefore it is very clear to understand that only 40 % (i.e. as shown in table 1) of the total software development effort is estimated. Whereas this estimation is delayed until all the analyses and design has completed. We have adapted a different approach and suggest that effort estimation shall be carried out for each phase of the development process. We propose this model to avoid the risk of low cost estimation as earliest as possible in the development process. Current software cost estimation methods first try to know the size of the software to be built. Based upon this size the expected effort to be put is measured. Estimated effort further is utilized to calculate the duration (i.e. Time required) and cost (monetary/human resources) of the project. Calculating the size of project is the foremost logical step to be taken in order to estimate the effort. If we do not know the distance to be travelled we can not estimate the cost and duration per mileage. Therefore we also first measure the size of the entire project. We know that there are mainly three categories of software projects i.e. Organic mode: These are relatively small, simple SW projects (application programs e.g. Thermal analysis program) Embedded mode: System programs which are developed within tight HW, SW and operational constraints (flight control SW for aircraft). Semi-detached mode: An intermediate level (size and complexity, utility programs) SW projects with mixed experience, mixed requirements. It can be mixture of organic and embedded software as well. Therefore these categories of the software project would effect the estimation of each phase. We propose the modular approach to be adapted for the development efforts so that even large scale enterprise information systems can also be decomposed into a mix of several modules of organic, semi detached, and embedded system. Therefore the focus can be put in individual module accordingly. Following are the sections which individually discuss the methods to estimate the expected effort to be put in each phase of software development life cycle. Section 2: Measuring the Size of each project We do not try to measure the size of the project as a whole rather focus on measuring the size of each phase i.e. Analyses, design, coding and testing phases. This can provide us different milestones in the road map of project development. Our main objective is to suggest the estimation methods for analysis, design and testing phasing. We do not focus much on coding phase, as we would refer to the already done work for this phase. We estimate the size of each phase based on the artifacts and project products which are produced in that particular phase. E.g. the analyses phase produces the detailed user requirements document (use cases etc), design phase produces the class diagram, database Model i.e. E-R diagram, Sequence diagrams, activity diagrams etc. based upon these deliverables in each phase the time and effort to produce these are estimated. Figure 1 shows the step wise flow chart of entire project planning process. After the identification of project scope/objectives, characteristics and infrastructure, the identification of all the activities is done. This identification of activities at early stage may provide the strong basis to estimate the size of each individual phase of software development process. As this involves the work break down structure to be defined and can identify the product / deliverable of each phase. Figure also shows that based on this identification of each activity the cost and risk are estimated for each activity. As this is part of project planning. Therefore we can obtain this information in the most earliest phase of project planning and do not need to wait for longer duration as have to wait in existing cost estimation models to estimate the cost of construction of the software. Hence early stage activity identification can help us to estimate the cost/effort for each phase i.e. analysis, design, coding and testing. Figure 1. Step wise Project Planning [3] Moreover the responsibility of the analysis and design of the system goes to the systems analyst. Generally system is viewed in terms of a collection of sub systems therefore each sub system analysis and design is the responsibility of any individual analyst. Hence the human resource need is very clear for analysis and design phase. But when team work is done in coding and testing phases then more stressed has to be put to estimate the required human resources. Bruegge defines the following work products to be generated in each phase of software development life cycle. Figure 2 Software Life Cycle Activities. [6] Bruegge describes and decomposes the overall system model and design into three types of design models i.e. Analysis model Object Design model Behavioral model Section 3: Requirement Elicitation Analyses Phase Size and Effort Estimation In earlier phase of the development process the scope is defined. This may also provide an intuitive vision of project size to the experienced project managers. Unified Process for software development defines the work products in different phases. [2] During the analyses phase we propose Inception points to be identified and estimated. Inception points refer to the points which must be analyzed about in context of the interest of each stakeholder. As use cases represent the points of some business operation or systems functionality, which needs to be clearly understood and modeled therefore we call them inception points. We must know the accurate number of inception points and the effort needed to develop those points. Unified process for software development describes the following main work products in Inception phase. Definition of the problem Identification of all stakeholders Identification of Functional / non functional requirements Validation of requirements [2] Therefore all the main inception points can be clearly identified. Inception point will mainly focus around the identification of the users / stakeholders (possible actors functionality needed) and requirements. The size can be estimated for this phase by estimating the requirements. This can further be utilized to estimate the cost to build the use cases for each requirement. We suggest that the elicitation of requirements may consume effort / cost relevant to the number of requirements and user present. No of Requirements No of Users Project Size Less than 25 1-10 Small 25 50 11-50 Average 50 above 50 above Large Table 2 Project size based on no of requirements. Table 2 can signifies the need to enumerate each requirement, moreover each requirement will produce a use case and would also identify all its possible actors. Hence this can produce the effort needed to build those use cases which need to be documented in the software requirement specification document. Use cases can also be weighted to measure their complexity. So that the size can be determined and the time taken to create those use cases can be determined. No of Processing Points No of Actors No of > Use case Time taken to develop No of Person 1-3 1-2 1-2 3 Hours 1 4-5 3-5 3-5 5 Hours 1 5 + 5 + 5 + 7 Hours 1 Table 3 Use Case Types We have categorized the use cases based upon the number of processing points. actors, and the extension use cases which emerge from that particular use case. We conducted a survey to get the opinion from experienced software engineers and project managers in different software houses. We had distributed the questionnaire which primarily contained the questions to ask about the time needed to develop different types of use case as described in the table 3. We have processed the survey data and have obtained the average time for each category of the use case. Hence we can sum up the total number of inception points and can multiply them by the number of hours required for each type of use case. Summing up the time required in hours for each type of use case can then further give us the total number of hours required to build inception points. Section 4:Design Phase Size and Effort Estimation Object design model and behavioral model are produced during the design phase. We can estimate the size of each model alone and can sum the effort to obtain the total design phase effort. We can identify the Design Points, therefore we can add the weight associated to each design point and hence can measure the size and effort of that particular design point. This gives the lower level granularity to perceive the effort and size of each possible system feature to be designed. Hence further gives us tighter grip on the project progress. Following can be the possible design points: Entity classes Boundary classes Control classes System decomposition System integration Aggregation / composition of objects Generalization / specialization of objects Object interaction Interfaces Application logic 4.1Object Design Model Size and Effort The main artifact of the Object model is class diagram. Class diagram is comprised of several entity, control and boundary classes. If Entity Relationship diagram has already been produced then the effort can be lessened as persistent object are already been identified. Further more each type of classes need to be designed very carefully as control classes depict all the processing and interaction responsibilities among the classes. Where as boundary classes are responsible for the interfacing with either other system components, users, or external system for electronic data interchange. We declare each class to be a design point. A class in the system primarily depicts a systems object which interacts with other objects in systems environment. Hence a class does not dangle into a void but have solid connections and interactions with other classes that must be very accurately and rightly designed. Therefore we can categorize the class based on the complexity of their design. A class would be difficult to design if it has many associations , aggregations, generalizations, functionalities, overloading, overriding etc. Table 4 depicts the parameters to judge the complexity ratio of any class to be designed therefore the effort would be relevant to the complexity ratio. Complexity Ratio No of Associations No of Interactions No of Methods No of Interfaces Time Required (Hours) Low None None 1-5 1 2 2 Medium Single Single 5-10 2 5 5 High Multiple Multiple 10-20 5 10 8 Table 4: class categories for design complexity Our conducted survey tells us that based upon the complexity ratio any class can take 2, 5, or 8 hours for designing. Remember that this time is for design of the class but coding can take extra effort in the coding phase. Therefore if we can obtain the total number of design points and multiply them with the hours required to get the total hours required for the entire class diagram. 4.2Behavioral Model Size and Effort Behavioral model comprises of different diagrams which depicts the state, interaction of different classes with each other and the sequence of activities performed in the system to achieve any objective or perform business function. These diagrams are sequence diagram and state transition diagrams mainly. We declare each of these diagrams to be the design point as it is very essential to trace the possible states of the system so that a good design can be obtained. Whereas the sequence diagrams is the most sophisticated diagram that shows the complete step by step functionality and participating classes. But if the functionality of the existing system has been well understood then creation of sequence diagrams become easier. Our surveyed data reveals the facts that each of these diagrams can be different in complexity level i.e. low, medium, high. Parameters involved for determining the complexity level are summarized in table 5 below. Complexity Ratio State Chart No of States No of Transitions / Events No of Activity of State No of Actions associated with states Time Required (Hours) 1-5 1-5 1-5 1-5 3 5-10 5-7 5-7 5-7 5 10-15 7-10 7-10 7-10 8 Sequence Diagram NO of Classes No of Actors No of Events No of Control, boundary Entity Objects Time Required (Hours) 1-5 1-5 1-5 1-5 3 5-10 5-7 5-7 5-7 5 10-15 7-10 7-10 7-10 8 Table 5 Complexity parameters for behavioral model diagrams We perceive each of such diagrams as design point and can sum up the total number of hours required for each to obtain the total size and effort estimate to develop behavioral model. 4.3Data Model Size and Effort Mainly an objective is set to achieve an Entity Relationship diagram to depict the over all database design for the entire software system. E-R diagram itself involves several steps to be carried out. The size of database model itself may relate to the type of software project. Embedded software may not be using any large data base but may work using few files available in the read only memory. Whereas organic and semi detached software projects may require the data to be accessed from large databases. Complexity further increases when database has to be distributed. For the time being we do not discuss about distributed databases and leave it for our future work. Therefore we aim to estimate the size of conventional database to be built. The following table 4 summarizes the parameters that would affect the size of the database. Complexity Ratio No of Entities No of Relationships No of Aggregations Normalization Degree Query Joins Low 10-20 5-10 1-5 1-3 10-15 Medium 20-35 10-20 5-10 1-3 15-25 High 35-50 20-40 10-20 1-5 25-50 Table 6: Complexity parameters and Ratio to develop E-R Model The larger the number of entities to be designed, larger the database size increases. It is time consuming task to identify the persistent objects (i.e. entities) in the system. Then to design its attribute set. Different types of attributes i.e. composite, derived and multi-valued attributes are difficult to design and to decide that which entity would be the best suitable place for any particular attribute. Based upon the complexity ratio we had conducted a survey to know that how much time and personnel is required to build the E-R model. We have analyzed the data and got the average time and no of personnel required to develop E-R model. Complexity Ratio Days Required Personnel Required Low 7 10 1 2 Medium 10 25 1 3 High 25 40 1 5 Table 7: Required Effort for E-R model We have considered the flexibility range in the commencement of the activities as well, therefore have concluded the time and personnel requirement in to range of lower and upper limit. Section 5.Coding phase Size and Effort estimate Much work has been done to focus at the code phase effort and size estimation. Mainly Constructive Cost Model and Use case Point method strive hard to achieve this objective. But still there is room for the refinement. But as our main objective was to talk about the other phases e